Focused on our promotional & premium products services this four-touch campaign included both print and digital communication and an opportunity for recipients to receive a gourmet brownie mix by completing the information on a landing page.
Branded animal crackers were used in this mailer promoting our marketing services, followed up a few days later by a postcard and an email directing the recipient to visit a landing page. When the recipient filled out the form, a packet of jungle coffee and a custom mug set was sent in response.
The Warm Up Your Cold Leads campaign was used to spread the message we can help re-energize cold leads. Branded Red Hots candy was followed up with a postcard and an email directing the recipient to get their own bottle of gourmet hot sauce.
Designed to promote our marketing asset management platform, the Feeling Lucky campaign included Lucky Charms cereal, a postcard, email and landing page offering a grill set as a giveaway.