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  • Who we are
  • What we do
    • STRATEGY
      • Brand Strategy
      • Digital Marketing
      • Social Marketing
      • Content Creation
    • PRINT + DISTRIBUTION
      • Print & Production
      • Packaging
      • Sourcing
      • Warehousing
      • Fulfillment
      • Quality Assurance
    • PROMO
      • Product & Campaign Design
      • Branded Merchandise
      • Wearables
      • Recognition Programs
      • Branded Gifts & Awards
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    • DIGITAL MARKETING
      • Competitive Analysis
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      • Marketing Automation
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      • Search Engine Optimization
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      • Video Marketing
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November 30, 2022

Understanding contextual vs. behavioral targeting in marketing

Content MarketingBy Ellen MoriartyNovember 30, 2022

Our job as marketers is to engage and educate our existing and potential customers about our products and services. Both contextual and behavioral targeting are useful tools for doing just that by ensuring that ads are placed in front of users who are most likely to make a purchase. But which is most effective? This…

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