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  • Who we are
  • What we do
    • STRATEGY
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    • PRINT + DISTRIBUTION
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March 22, 2023

The Psychology of Color in Brand Marketing

Branding, Creative & DesignBy Ellen MoriartyMarch 22, 2023

Color has a powerful psychological influence on the human brain. So, it’s no surprise that color is essential to brand marketing success. As visual beings, we process imagery much faster than plain text or audio content. By studying the impact of color on human emotions and behaviors and then harnessing and applying that influence in…

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