At the close of this month’s blog topic about influential women, the women of Shamrock came up with their most-admired list and asked me to choose one to focus on for this week. First, there is Spanx’s Sara Blakely, who developed Spanx women’s undergarments. I’ll let the women of Shamrock suggest why she’s so admired.…
I don’t tweet and I don’t have a Twitter account. But I recently discussed the topic with Kasey Crabtree to learn more about who tweets on Twitter and why, since I wanted to learn more and share it on my blog. I learned from Kasey that up until last year most Twitter users were men,…
Earlier this year I talked about work/life balance and the importance of managing the two. While it’s often the woman in a two-career household with children who juggles the most tasks, all parents have to make daily home vs. work life decisions. I’m a big proponent of balance, and I realize how difficult it sometimes…
There are certain pictures of Mother’s Day seared into our brains from watching TV, seeing magazine ads and hearing stories throughout our lives. Breakfast in bed for mom on Mother’s Day. Many of us probably attempted it once or twice before realizing what a mess it is to make mom breakfast in bed. But that…
May, moms and flowers. Since this is the month of Mother’s Day and there’s an abundance of blooming flowers, these three naturally go together. As kids, we always scrounged enough money together to buy a card and flowers for mom. My kids always remember their mom on Mother’s Day, and I hope this tradition continues…
It was bound to happen. I just read that some employers are asking employees for their social media passwords. Of course, this has ripped open legislator arguments on both sides of the fence. I heard it’s Bill, H.R. 3309, would prevent employers from demanding workers’ social networking usernames and passwords — and would have allowed…
A recent Google search suggests that nearly half (46%) of American adults are smartphone owners (as of February 2012). That’s an increase of 11 percentage points over the 35% of Americans who owned a smartphone last May. And healthcare providers are taking notice of this increasing trend for smartphones. One healthcare app for smartphone users…
I’m not the wise man of direct marketing, but I know some pretty smart people at Shamrock who can offer some sound advice. For example, I’ve learned that while new marketing techniques such as social media, QR codes and mobile may be new and exciting, direct marketing is the granddaddy that still draws a huge…
I like money. The smelly, dirty, green stuff that you put into your wallet every morning before leaving the house. Plastic also has a special place in my well used wallet. But today, more and more people are making mobile payments (often called virtual wallets by in-the-know smartphone users). Mobile payment is an alternative to…
Last week I read that more than 40% people in the U.S. access the web via a mobile device. Not their desktop. Not even their laptop! I was kind of surprised when I read this statistic. It made me realize how important it is for businesses to have a mobile website — which is a…