Since the advent of COVID-19, most business operations have been turned upside down. With no definitive timeline for when business as usual will resume, moving forward with a modified marketing plan is your best bet for moving forward. For member-driven organizations like professional associations, the now-remote workplace poses a unique set of challenges. How do…
Most of us aren’t fond of the hard-sell approach. We’d rather engage with a brand and understand more about them before we get into the products or services they have to offer. To help customers and prospects get acquainted with your brand, it’s hard to beat the power and effectiveness of storytelling. In last week’s…
Fully-automated, digitally-driven communication has become the new normal. Couple that with #ad and #sponsored content, and it’s easy to see why consumers today are craving greater authenticity and transparency—and a more human touch—from brands competing for their attention. One great way to make your brand more relatable, and to make an emotional connection with your…
If you’re thinking newsletters are old school, think again. Now upgraded to an easy-to-consume digital format, these communications are an important element of branding. Enewsletters provide a unique opportunity to connect with your customers on a very personal level, delivering content that they believe is worth their time and attention, and that (hopefully) keeps them…
How much thought have you given to developing your personal brand? Not your company or your product—but your personal profile. When you consider that most people are comfortable around those they know, and that people like to do business with those they like, it’s important to help people make an authentic connection with you. Personal…
What we’ve learned during these weeks spent sheltering at home is that tapping into new growth opportunities and expanding our horizons by seeking new perspective has really helped us to better manage the stress we’ve been feeling. Here’s Shamrock’s collective list of what we’re using right now to keep us steady. Get in your head.…
A month ago, many of us were new to the fully-remote workplace. Fast forward through the work-from-home lock down and Zoom video conferences have become the everyday normal. In many ways, we’re better off due to the shift to video conferencing technology: Zooming has taught us a lot. For instance, our team at Shamrock agrees…
Now more than ever, social media use is on the rise. 49% of U.S. respondents to a GlobalWebIndex survey said they are reading more news stories on social media channels as a result of the COVID-19 outbreak, making it the primary motivator to use social networks across all market, gender, and income levels. Americans have…
Do I have your attention? If I do, it won’t be for long. According to Statisticbrain.com, the average person’s attention span is eight seconds and most of us read only 28 percent of the words on a webpage. As marketers, that makes it challenging to engage and convert readers. This is where a strong call…
Voice-based assistants have transformed the way we live. And now more than ever—as we practice social distancing and work remotely in light of public health concerns—there will be even greater dependence on the technology for managing everyday tasks like ordering groceries or connecting with colleagues. Beyond our current situation in the United States, the use…