Franchise owners today have a lot of hurdles to overcome. From keeping good employees on the payroll to managing an unpredictable supply chain, it can be rough out there. So, to help grow your franchise business, control what you can. Digital marketing is an excellent place to start. Digital marketing can help your franchise thrive.…
From the rise of the Metaverse to Google dropping third-party cookies by 2023, digital change is happening on a massive scale. But that change can be good: There are many new and exciting digital media developments that will impact the way we communicate with our brand audiences in 2022. With 4.55 billion active accounts on…
Striking a balance between work and life away from the office is essential for living a healthy life and being more productive on the job. But, even though most of us know it’s a good idea to establish boundaries between work and home, the struggle is real. It can be even more difficult to work…
The start of a new year is an invitation to revisit your brand marketing with fresh eyes. With 12 months of opportunity ahead of you, now is a great time to look at the latest industry trends and identify elements to incorporate in your 2022 marketing plan. But, before moving forward, a quick look in…
We’re always looking for new recipes to try during this festive season, whether for entertaining friends or cooking at home with the family. So, for this last blog of 2021, our Shamrock team brings you a blend of good taste, good cheer, and great recipes—all using the legendary Vitamix performance blender. A longtime Shamrock customer,…
Like most industries, emerging trends impact graphic design, and logos are no exception to that rule. While there is merit to sticking with a classic, recognizable logo treatment, refreshing a tired, outdated logo is an equally smart marketing practice. Your logo is both the visual representation and foundation of your brand, so it should be…
Creating quality content is an essential part of any brand strategy. But whether you have a creative team behind you or manage brand marketing solo, it can be a challenge to continuously develop and post fresh brand content. If you find yourself in a content rut, don’t despair. Even the most creative marketers can run…
Can you think of a day this week that you didn’t watch any video at all? I don’t think I can. Instagram Reels, cooking vlogs—I consume video content every day. And I’m not alone. The fact is, videos command our attention. They make us stop what we’re reading and watch, which is why we need…
Delivering sales pitches and presentations is part of everyday business for a lot of us. If you’re tasked with creating and managing those presentations—and getting them in the hands of your sales team or a network of distributors—a digital presentation platform can save you time and money and improve brand compliance. An online presentation-builder solution…
Well-constructed landing pages can help you increase leads and convert prospects. When done right, the snappy landing page is like the digital version of an engaging, informative first meeting. It draws your customer in and prompts them to take the next step in getting to know more about you and your brand. What is a…