DAM

6 Reasons Why You Need Marketing Asset Management

We live in the instant-gratification age. Whether we’re tracking a package or posting a survey on social media, instant status updates are expected. When managing marketing assets and inventory, real-time updates aren’t just convenient, they can help you run your business better—with greater productivity, increased brand control and at a cost savings. As your businesses…

Big Mac

Use Informational Marketing To Educate Your Audience.

I’m a dominant right-brain thinker, so I naturally gravitate toward creative marketing concepts. But the practical, left-brain side of me knows the value in using a marketing pitch that simply explains the product or service. This fact-driven approach is the essence of informational marketing—and it’s one that should be incorporated in your marketing strategy. A…