Pantone

Make Print Part of Your Marketing Program

A social media scroll is here and gone, but print marketing endures. If you’ve got all your marketing eggs in one digital basket, the latest print data might change your mind: Here’s a recap of print technology trends—and tips for how to use the power of print to boost your brand. Print use in marketing…

empathy

How To Cultivate Empathy In Business.

As humans we have an innate desire to feel understood. Showing empathy is one way to make that connection. More than compassion, when we genuinely empathize with someone—or seek to truly understand their emotions, experiences and perspectives—we create a powerful sense of trust. Empathy is a life skill. It’s important for personal development; by broadening…