Alexa

How To Optimize Marketing for Voice-based Search

Voice-based assistants have transformed the way we live. And now more than ever—as we practice social distancing and work remotely in light of public health concerns—there will be even greater dependence on the technology for managing everyday tasks like ordering groceries or connecting with colleagues. Beyond our current situation in the United States, the use…

Grit

Got grit? Here’s why it matters.

Most of us would agree that pure talent doesn’t always win: The smartest kid in class doesn’t necessarily grow up to be the most successful in business. The athlete with incredible natural ability might not make the big play in a pressure situation. The sales rep with perfectly polished presentation skills might not be the…