DAM

6 Reasons Why You Need Marketing Asset Management

We live in the instant-gratification age. Whether we’re tracking a package or posting a survey on social media, instant status updates are expected. When managing marketing assets and inventory, real-time updates aren’t just convenient, they can help you run your business better—with greater productivity, increased brand control and at a cost savings. As your businesses…

Client Meeting

7 Tips for Productive Client Sales Meetings

According to a recent report by Industry Week, Americans attend more than 25 million meetings each day—and we waste approximately $37 billion on unproductive meetings annually. The reality is that client sales meetings are essential; and when approached with thorough planning and preparation, they can be incredibly productive. I spent years as a straight-commission sales…

Do your customers really know you?

We all like to work with and buy products from people and/or brands that we have a connection with. It’s human nature to gravitate toward something familiar or someone with whom we share a common interest. Even if your industry isn’t innately engaging or your business is more traditional, you can still make connections with…