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Take Your Brand Viral with Experiential Marketing

More experiences. Less stuff. That pretty much sums up the millennial mindset. Today, more young adults are choosing experiences over possessions…like travel over a new car; or concert tickets instead of designer shoes. Experiences matter—not only in everyday life, but also in marketing. The rise of experiential marketing gives today’s mobile-driven consumers what they want:…

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How To Master Cause Marketing

We live in an age of social responsibility. Now more than ever, consumers are taking notice of the companies that support their same values and beliefs—and they’re putting their money behind those brands: 87 percent of consumers say they would switch from one brand to another if the other brand were associated with a good…