While we’re all fast at work keeping up with today’s click-through, digital-driven pace, the print industry is experiencing a quiet revival. Perhaps that resurgence is because of its perceived value: A tangible printed piece like a brochure (or ad, or sign…) makes a memorable brand connection with an audience while offering a shelf life that…
The industry magazine Print + Promo released its annual rankings recognizing the highest-performing distributors based on print sales for fiscal year 2017—and The Shamrock Companies came in at #11. Here’s an excerpt from the Print + Promo website: “The list, which serves as a barometer for industry health, offers insight into how external factors, like…
It’s time for a new beginning, to embark on the journey of a new year filled with opportunities. Whether you’re a person who makes New Year’s resolutions or sets performance goals for yourself and/or your business, it’s nice to have some extra motivation and guidance to help you stay the course. We found a list…
At Shamrock, we’re closing out 2017 in much the same way that we embraced the new year: With humility. In a year where politics dominated the headlines—and divided people—we focused on the things that brought us closer together: Doing good. We are fortunate at Shamrock to have a strong community involvement effort that is led…
Do you read nutritional food labels? I do. And according to a survey by the Food and Drug Administration, I’m not alone: Half of all adults read the nutrition facts label “always” or “most of the time,” according to the latest FDA Health and Diet Survey. There is a packaging trend that tracks with that…
Do your marketing efforts focus on new customers—or those loyal to your brand? The answer should be: both. When you consider that acquiring a new customer is “five to 25 times more expensive than retaining an existing one” (Harvard Business Review), it makes sense to focus on keeping the customers you have, happy. According to…
It feels good to do good. Most of us who donate our time to causes or organizations that are meaningful to us would likely agree: Volunteering allows us to give back, while rewarding ourselves in the process. There’s research that supports those feel-good benefits: It’s been found that volunteering improves your health. According to a…
With so much emphasis today on digital marketing, businesses might write off print as a viable channel for making solid brand connections with customers—but new statistics suggest otherwise: According to recent data, the tangible power of print still resonates: • 92% of 18 to 23-year-olds find it easier to read printed content than digital. (Oxford…
The engaging power of video is captivating the social media stage. Live video (Facebook Live) and ephemeral (disappearing) content via Instagram Stories are two trends that are pushing video as an essential element of social media marketing. And with good reason—video makes powerful connections and starts a brand-centered conversation with your customers. When it comes to…
Harnessing the power of promotional products We just got our hands on the Promotional Products Association International (PPAI) 2017 Consumer Study. The results speak to the pervasive power of promotional products: The study found that 89% of consumers had received a promotional product within the past six months—and 8 in 10 of them researched the…