LLS Cleveland Campaign Earns $584,000

What an amazing fundraising effort: 8 candidates. 10 weeks. $584,000 earned for LLS. This past weekend at the Renaissance Cleveland Hotel, The Leukemia & Lymphoma Society (LLS) 2017 Man and Woman of the Year campaign wrapped up at the annual Gala event. Supported by my incredible team, we raised $81,477 for LLS, and in doing…

Use Marketing Asset Management To Drive Association Membership

In survey after survey, associations of all sizes cite building and retaining membership as their greatest challenge. So how do you attract and engage members? Assuming your association offers attractive, tangible member benefits, the next step is to promote that message through branded marketing. Marketing asset management (MAM) is a smart solution for managing personalized,…

Take Control. Beat Cancer.

It feels good to be in control—or at least, to have a handle on things within your reach. But that kind of security isn’t always in the cards. If you or someone you love has been diagnosed with cancer, then you get it: A cancer diagnosis is a line-drive foul ball that you didn’t see…