5 Steps To Selecting Executive Gifts

It’s the thought that counts: That’s the gift-giving mantra that many of us embrace—and one that rings true when considering executive gifts: Putting thought and effort into the discovery process first is what helps us arrive at the right gift, for the right occasion, and at the right price.  The “Gold Watch” gift is rare…

Top Five Life Lessons

I was driving home from a business meeting when I received a random text from my son, who at the time, was a sophomore at the University of Arizona. He asked, “Dad, what are the top 5 life lessons you have learned?” With the help of voice to text technology, I responded immediately: YOU GET…

The Power of TED Talks

The steady decline in print newspaper circulation and the increase in digital media ad sales, confirm that more of us are turning to TV, online, and social media channels for everyday news and information. I know I do. And because of the speed of digital delivery, I often find myself shoveling in data and information…

The 2017 Super Bowl Commercials – Which Were the Best?

From 84 Lumber’s “The Entire Journey” In as much as the Super Bowl has become an American tradition, so has the sportof watching and rating the commercials.  Today, consumers are more savvy and aware of the money spent to produce the spots and the cost to run them ($5 million for a 30-second spot this…

A Culture of Creating Raving Fans

“Your customers are only satisfied because their expectations are so low and because no one else is doing better… Just having satisfied customers isn’t good enough anymore. If you really want a booming business, you have to create Raving Fans.”  That’s the premise behind Ken Blanchard’s revolutionary approach to customer service. Customer feedback is gold.…

Incentivize Your Workforce!

We all want to feel valued and appreciated by our employers. Studies show that employees who are recognized for a job well done are more motivated and satisfied at work than those who don’t receive affirmation. The proof: Employers with an incentive program in place for at least 12 months see an average 44% increase…

Trending Technology: Artificial Intelligence In Marketing

It used to be that artificial intelligence was the stuff of sci-fi movies. But with the advent of everyday applications like Apple’s Siri and Amazon’s Alexa, and even the Pokemon Go craze, most of us are now familiar with the power and the influence of AI technology. While some fear that AI and bots will…

Meet Bob DeGarmo!

It’s funny how life can take an unexpected turn that brings you back to a place that’s exactly where you belong. That’s been my story—and my journey—with Shamrock. I spent almost 10 years building a successful sales career at Shamrock. When the opportunity arose in 2011, I left to start my own marketing company in…

2016: The Year In Giving

The gifts are piled high under our Shamrock Giving Tree. This is an annual event that gives all of us here the opportunity to spread some holiday cheer and help those in need right here in our community. For me, this tree is a reflection of who are as a Company: Our Shamrock family is…