7 Steps to Getting Brand Trust Right

At Shamrock, we’re all about sharing the wealth—so we’re reposting this article from Content Marketing Institute that offers valuable tips about how to build trust in your brand. Here’s the article in its entirety: There’s a crisis in consumer trust. At least that’s the word in the research. The 2018 Edelman Trust Barometer revealed that…

Use AI to Improve Marketing Outcomes.

Some people argue that digital technology has dulled our minds. (Even our text messages are auto-corrected!) But the truth is, technology makes us smarter marketers. It used to be that we manually analyzed mounds of consumer data in hopes of aligning our marketing programs for greater ROI. But Artificial Intelligence (AI) technology changes all that.…

Craft better CTAs. Get better conversions.

Do I have your attention? If I do, it won’t be for long: According to Statisticbrain.com, the average person’s attention span is eight seconds and most of us read only 28 percent of the words on a webpage. As marketers, that makes it challenging to engage and convert readers. This is where strong calls to…

Convert Leads Using Customer Personas. Here’s How.

In last week’s blog, we talked about the importance of creating customer/buyer personas to drive better marketing outcomes—and what kinds of information you should include in those profiles. Remember, you’re digging deep to uncover basic data, as well as habits, interests and other preferences: This information helps you to create an avatar of your target…

Use Customer Personas for Better Marketing Outcomes

Microsoft reports the average person’s attention span is just eight seconds. That’s not surprising given the amount of content we consume every day: According to the American Marketing Association, we are exposed to up to 10,000 brand messages a day. So, as a marketer, how do you make sure your customers don’t simply scroll right…

Choose your words wisely for stronger brand connections.

Have you ever watched or read an ad only to immediately forget the advertised product or brand? I know I have. As marketers, we’re tasked with making memorable brand connections. So, how do we improve our chances of creating content that sticks? In part, it requires using the right words. Click here to access a…

Change your daily habits: The ultimate deep cleanse for your business

We’re already past the mid-point in January: So, how are you doing with those New Year’s resolutions? I’m still hearing people talk about reorganizing, streamlining, detoxing. But just how do you get there—how do you make those self-promises (or goals) stick? I contend that this year, I’m “making healthy a habit.” And that goes beyond…

Build trust by humanizing your brand. Here’s how.

Is your brand trustworthy? While you may be strong in your conviction, your answer might not resonate with today’s consumers: According to the 2018 Edelman Trust Barometer (the industry standard for measuring consumer trust) only 48 percent of Americans trust businesses—and that number is on the decline. So how do you build trust among leery…

Email Marketing Tips for 2019

Despite the pervasive draw of social media posts, shares and double-taps, email marketing emerges as a solid investment for your brand: Email has a median ROI of 122%—that’s more than four times higher than other marketing formats, including social media, direct mail and paid search (Direct Marketing Association and Demand Metric). Looking to make the…