DO WE GIVE UP OUR PRIVACY TO USE SOCIAL MEDIA? This week Bob wonders if privacy is a thing of the past in the age of social media.

 It was bound to happen. I just read that some employers are asking employees for their social media passwords. Of course, this has ripped open legislator arguments on both sides of the fence. I heard it’s Bill, H.R. 3309, would prevent employers from demanding workers’ social networking usernames and passwords — and would have allowed…

HEALTHCARE FOLLOWING THE TREND OF SMART PHONE APPS. This week Bob turns to the Shamrock team for news about an app for patient insurance cards.

A recent Google search suggests that nearly half (46%) of American adults are smartphone owners (as of February 2012). That’s an increase of 11 percentage points over the 35% of Americans who owned a smartphone last May. And healthcare providers are taking notice of this increasing trend for smartphones. One healthcare app for smartphone users…

DON’T FEAR THE TAXMAN. This week’s post is hosted by Shamrock’s President, Tim Connor

“…If you drive a car, I’ll tax the street, If you try to sit, I’ll tax your seat. If you get too cold, I’ll tax the heat…”                                 Taxman, The Beatles This being pay-the-taxman-week, you might be interested to learn how some municipalities are making it easier for residents to pay utility bills and residential…

FOURSQUARE: A MOBILE APP THAT PROFITS BUSINESSES AND CUSTOMERS. This week Bob turns his blog over to the Shamrock Foursquare Maven, Kasey Crabtree

For those of you who may have heard about foursquare, but don’t know what it is, let me tell you simply that foursquare is great.  Foursquare started slowly in 2009. By February 21, 2011 there were 7 million foursquare users and by the end of 2011 that number reached 15 million worldwide users. (Geek Note:…

KIS MY SMS – This week Bob offers a few notable ideas for text message marketing as part of a mobile solution

Anyone who’s worked in sales or marketing has heard about the KIS theory (Keep It Simple). And if you’ve been around a mobile phone lately you’re familiar with SMS (Short Message Service), which, in non-marketing language, is texting. Combine KIS and SMS and you have a good strategy to pop into your marketing toolbox. I…