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  • Who we are
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The Shamrock Companies

Tips for Marketing to Millennials in 2018

BrandingBy The Shamrock CompaniesOctober 17, 2018

Times are changing. The latest Pew Research figures show that by 2019, at 73 million, millennials will overtake baby boomers in population, becoming America’s largest adult generation. Loosely defined as those between ages 21 and 34, millennials are a unique demographic that have come of age in the digital era. So, what does that mean…

What You Need To Know About Marketing to Baby Boomers in 2018

Branding, General BusinessBy The Shamrock CompaniesOctober 10, 2018

The claim that 50 is the new 40 might not be too far-fetched. Medical technology and improved nutrition have extended our lifetimes, with many baby boomers (age 54 to 72) living healthier and more active lives than generations before them. But, while today’s seniors may be more vital, there is still a misconception that boomers…

Why human interaction is good for your business

General BusinessBy The Shamrock CompaniesOctober 2, 2018

Do you remember when you got lost on a road trip and had to pull out a map to get yourself back on track? No voice-assist GPS. No recalculating. Even as a Waze user, I’m confident that need be, I could find my way using map-reading skills. Without digital tools, I could still get there. But…

5 Tips for Selecting Executive Gifts Your Customers Actually Want

Promotional ProductsBy The Shamrock CompaniesSeptember 26, 2018

It’s the thought that counts: That’s the gift-giving mantra that many of us embrace—and one that rings true when considering executive gifts: Putting thought and effort into the discovery process first is what helps us arrive at the right gift, for the right occasion, and at the right price. Now is the time to start…

6 Reasons to Put Marketing Asset Management on Your Radar

General BusinessBy The Shamrock CompaniesSeptember 19, 2018

We live in the instant-gratification age. Whether we’re tracking a package or running a meeting, we expect instant status updates. When managing marketing assets and inventory, such real-time updates are not only convenient, they can help you run your business with greater productivity, increased brand control and at a cost savings. As businesses grow, diversify,…

Top 10 Marketing Podcasts

General BusinessBy The Shamrock CompaniesSeptember 12, 2018

Today, more of us get our news and industry updates from digital channels. So, it’s no surprise that the popularity of podcasts is on the rise: According to Nielsen, 50% of all U.S. homes are podcast fans, with more than 525,000 active podcasts and over 18.5 million episodes (Fast Company 2018). With all that content…

Grow With Who You Know: Marketing to Existing Customers

General BusinessBy The Shamrock CompaniesSeptember 5, 2018

Do your marketing efforts focus on new customers—or on those who are already loyal to your brand? The answer should be: both. When you consider that acquiring a new customer is five to 25 times more expensive than retaining an existing one (Harvard Business Review), it makes sense to focus on keeping the customers you…

Simplify your marketing supply chain

General BusinessBy The Shamrock CompaniesAugust 29, 2018

No one disputes that the velocity of change in modern marketing strategy and tactics is astounding. Just keeping current with the latest trends and thought leadership can be overwhelming—not to mention that quickly shifting gears and changing direction can pose a significant challenge for many organizations. So how do you keep up? How do you…

Tips to Keep Your Marketing Program On Track

Digital Marketing, General Business, Print, VideoBy The Shamrock CompaniesAugust 23, 2018

In this era of podcasts, YouTube channels and online news sources, it’s easier than ever to continuously build upon your base of knowledge and experience. In addition to learning new stuff, it’s wise to look at our everyday actions to make sure we’re aligned to reach our goals. This is particularly true of marketing: While…

Practice Self-care for Your Personal Brand: 4 Easy Steps

General BusinessBy The Shamrock CompaniesAugust 15, 2018

There’s a lot of buzz surrounding the importance self-care: the self-initiated effort to assess, and then take an active role in preserving or improving, one’s health. And why not? Being aware of what we need or lack, and then identifying how we can improve, can improve our quality of life. That same self-reflective, re-calibration practice…

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