Times are changing. The latest Pew Research figures show that by 2019, at 73 million, millennials will overtake baby boomers in population, becoming America’s largest adult generation. Loosely defined as those between ages 21 and 34, millennials are a unique demographic that have come of age in the digital era. So, what does that mean…
The claim that 50 is the new 40 might not be too far-fetched. Medical technology and improved nutrition have extended our lifetimes, with many baby boomers (age 54 to 72) living healthier and more active lives than generations before them. But, while today’s seniors may be more vital, there is still a misconception that boomers…
Do you remember when you got lost on a road trip and had to pull out a map to get yourself back on track? No voice-assist GPS. No recalculating. Even as a Waze user, I’m confident that need be, I could find my way using map-reading skills. Without digital tools, I could still get there. But…
It’s the thought that counts: That’s the gift-giving mantra that many of us embrace—and one that rings true when considering executive gifts: Putting thought and effort into the discovery process first is what helps us arrive at the right gift, for the right occasion, and at the right price. Now is the time to start…
We live in the instant-gratification age. Whether we’re tracking a package or running a meeting, we expect instant status updates. When managing marketing assets and inventory, such real-time updates are not only convenient, they can help you run your business with greater productivity, increased brand control and at a cost savings. As businesses grow, diversify,…
Today, more of us get our news and industry updates from digital channels. So, it’s no surprise that the popularity of podcasts is on the rise: According to Nielsen, 50% of all U.S. homes are podcast fans, with more than 525,000 active podcasts and over 18.5 million episodes (Fast Company 2018). With all that content…
Do your marketing efforts focus on new customers—or on those who are already loyal to your brand? The answer should be: both. When you consider that acquiring a new customer is five to 25 times more expensive than retaining an existing one (Harvard Business Review), it makes sense to focus on keeping the customers you…
No one disputes that the velocity of change in modern marketing strategy and tactics is astounding. Just keeping current with the latest trends and thought leadership can be overwhelming—not to mention that quickly shifting gears and changing direction can pose a significant challenge for many organizations. So how do you keep up? How do you…
In this era of podcasts, YouTube channels and online news sources, it’s easier than ever to continuously build upon your base of knowledge and experience. In addition to learning new stuff, it’s wise to look at our everyday actions to make sure we’re aligned to reach our goals. This is particularly true of marketing: While…
There’s a lot of buzz surrounding the importance self-care: the self-initiated effort to assess, and then take an active role in preserving or improving, one’s health. And why not? Being aware of what we need or lack, and then identifying how we can improve, can improve our quality of life. That same self-reflective, re-calibration practice…
