5 Corporate Apparel Trends to Follow

Know your audience. It’s the basic first-step when you’re approaching any marketing task—and making corporate apparel selections is no exception. Whether you’re buying branded items for your own team or purchasing apparel as gifts or giveaways for clients and vendors, start by first considering who you’re targeting. Millennials have surpassed Gen Xers and Baby Boomers…

Make Tangible Brand Connections with Experiential Marketing

More experiences. Less stuff. That pretty much sums up the millennial mindset. Today, more young adults are choosing experiences over possessions…like travel over a new car; or concert tickets instead of designer shoes. Experiences matter—not only in everyday life, but also in marketing. The rise of experiential marketing gives today’s mobile-driven consumers what they want:…

Grow your customer base: Tips for marketing to new movers

If you market your products or services to consumers, there’s a viable opportunity for expanding your customer base right in your own backyard. The target: New movers. With more than 35.1 million Americans moving annually—that’s 15.3 million households—this consumer demographic offers great potential, as they’re eager to establish relationships with businesses in their new neighborhoods. Consider…