B2B Marketing 2018: 4 Hot Trends

Digital technology has changed the way we communicate. Whether scheduling a meeting or participating in a video conference, we can now manage those tasks using our digital devices—functionality that makes the everyday a lot easier. It follows then, that to be effective in B2B marketing, digital must be a central part of your approach.   …

New College Grads: Tips for Landing Your First Job

College graduation season is upon us. According to The National Center for Education Statistics (NCES), 1,830,000 students at the bachelor’s degree level will graduate as part of the Class of 2018. That’s a lot of job seekers, which translates to a lot of competition for available job openings. So as a new graduate, how do…

Words Are Powerful. Choose Them Carefully.

Last week I was watching a video from author and personal development coach Mel Robbins and was struck by a very simple lesson: The words we use make an impact on the people around us. They also have the power to change outcomes, influence moods, alter perspectives—the list goes on. In her video Robbins shares…

Let’s Get Personal: 13 Places To Research Your Potential Customer.

There’s no such thing as TMI when it comes to doing business research. Today, we’ve got access to data at our fingertips, and even on our wrists, about everything from market trends and industry performance, to products and services. When you’re looking at research from the sales perspective, it becomes a uniquely personal search. A…

Make Tangible Brand Connections with Direct Mail Postcards

If you’re thinking that in today’s digital age, direct mail marketing is dead, think again: Research shows that printed media resonates with consumers: 70% of Americans consider physical mail “more personal” than email (Experian Data Quality Group) 60% of ad mail recipients will visit the website if it is listed on the ad (Experian Data…

Hue Knew? Choose the Right Color for Brand Success

What’s your favorite color? I have two-Red and Orange. I’ve always gravitated toward red and orange because it’s vibrant, energetic and just fun. Our personal perceptions and experiences play a big part in the feelings that we have about specific colors. Yet, there is science behind color theory: Studies show that color can persuade and…

Four Tips for Strengthening Your Supply Chain

To remain relevant in the face of competition, it’s essential to build and strengthen the supply chain. At Shamrock, we’ve been building strategic partnerships with suppliers for more than 35 years. That’s our business model. Because we’ve managed our business this way from day one, building a reliable supply chain has truly become a byproduct of our…

Cheer on Your Team—and Everybody Wins. What kind of teammate are you?

Most of us have been on both the winning and losing side of team play. While it’s usually much more enjoyable to be with the first group, there is value in, and benefits to be gained from, being part of a team regardless of outcome. Group competitions provide an opportunity to observe and watch others…

Use Customer Personas for Better Marketing Outcomes

Microsoft reports the average person’s attention span is just eight seconds. That’s not surprising given the amount of content we consume every day: According to the American Marketing Association, we are exposed to up to 10,000 brand messages a day. So, as a marketer, how do you make sure your customers don’t simply scroll right…

Dead Sales Leads? Revive Them with Strategic Lead Nurturing.

When we’re making a purchase, most of us shop around for the best deal—or the best quality, or service, or all of the above. Which is why most leads don’t immediately convert to sales, regardless of where they enter the sales funnel. According to MarketingSherpa, 73% of leads are not ready to buy when they…