Optimize Your Co-op Marketing Program. We’ll Show You How.

Consistency is important to establishing and maintaining brand integrity. As companies grow and establish new locations or franchises, that brand consistency often becomes increasingly difficult to manage. It’s a struggle that I’ve helped many clients manage. At Shamrock, we help companies manage their brands—and their marketing budgets—using a smart co-op marketing platform. Whether a company…

Video Marketing Trends You Need to Know

It’s no surprise that in today’s mobile world, incorporating video in your marketing program is essential to making brand connections with your customers. MarketingProfs today released an infographic that sums up the state of video marketing, capturing the latest data about video and trends to watch in 2018. Here are a few highlights: •    Video…

5 Print Marketing Trends For 2018

While we’re all fast at work keeping up with today’s click-through, digital-driven pace, the print industry is experiencing a quiet revival. Perhaps that resurgence is because of its perceived value: A tangible printed piece like a brochure (or ad, or sign…) makes a memorable brand connection with an audience while offering a shelf life that…