Alexa-blog

Artificial Intelligence: Understanding the Basics

You don’t have to be a techie to recognize the growing influence of AI technology—or to get excited about the yet-to-be-discovered ways it will further revolutionize the way we live and work. AI is already mainstream; it’s integrated in our everyday lives (think Siri and Alexa) and has become a remarkable source of growth for…

Use AI to Improve Marketing Outcomes.

Some people argue that digital technology has dulled our minds. (Even our text messages are auto-corrected!) But the truth is, technology makes us smarter marketers. It used to be that we manually analyzed mounds of consumer data in hopes of aligning our marketing programs for greater ROI. But Artificial Intelligence (AI) technology changes all that.…

10 Marketing Trends to Watch in 2019

 Marketing is being shaped by emerging technologies, methods and patterns.    Deep Patel VIP Contributor Author of A Paperboy’s Fable: The 11 Principles of Success  It’s difficult to predict which methods will connect with consumers most effectively in the ever-changing landscape of marketing. Just when marketers believe they understand their audience, a new technology, new…

Trending Technology: Artificial Intelligence In Marketing

It used to be that artificial intelligence was the stuff of sci-fi movies. But with the advent of everyday applications like Apple’s Siri and Amazon’s Alexa, and even the Pokemon Go craze, most of us are now familiar with the power and the influence of AI technology. While some fear that AI and bots will…