Craft better CTAs. Get better conversions.

Do I have your attention? If I do, it won’t be for long: According to Statisticbrain.com, the average person’s attention span is eight seconds and most of us read only 28 percent of the words on a webpage. As marketers, that makes it challenging to engage and convert readers. This is where strong calls to…

Use Customer Personas for Better Marketing Outcomes

Microsoft reports the average person’s attention span is just eight seconds. That’s not surprising given the amount of content we consume every day: According to the American Marketing Association, we are exposed to up to 10,000 brand messages a day. So, as a marketer, how do you make sure your customers don’t simply scroll right…

Choose your words wisely for stronger brand connections.

Have you ever watched or read an ad only to immediately forget the advertised product or brand? I know I have. As marketers, we’re tasked with making memorable brand connections. So, how do we improve our chances of creating content that sticks? In part, it requires using the right words. Click here to access a…

Close The Deal: 5 Ways to Make Your Next Sales Meeting More Productive

Last week my blog focused on tips for running a productive business meeting. As I was writing, my mind naturally transitioned from internal meetings to sales calls: At its core, Shamrock is a sales organization. And because I spent years as a straight-commission sales rep, I have some experience regarding what works to set the…