Packaging is no longer just a functional necessity—it’s a vital element of your brand’s identity and strategy. In a marketplace filled with competing products, innovative packaging has the power to attract attention, foster customer loyalty, and drive sales. From eco-conscious materials to interactive features that connect brands directly with consumers, packaging is undergoing a radical…
Fashion’s fast-paced world is a constant source of brand inspiration and innovation. What’s hot today can quickly be yesterday’s news, but savvy brands know that staying ahead of the curve is critical to capturing hearts and wallets. Whether selecting employee apparel or giveaway swag for new customers, understanding the trends shaping the apparel industry can…
Women are making history at the 2024 Paris Olympics Summer Games: This is the first year there will be an equal number of male and female athletes competing. Simone Biles became the most decorated US Olympic gymnast. And all eyes are on the US women’s track and field superstars as their events get underway. Advertisers…
Imagine a potential customer strolls by your booth at a trade show. They’re bombarded with brochures, flyers, and digital pitches. But then, they see a sleek display board with interactive elements showcasing your product in miniature. Intrigued, they pick it up, examine it, and maybe even try it out. This is the power of custom,…
Ever driven past a billboard that made you laugh, think, or crave a specific product? That’s the power of effective billboard advertising. In today’s digital age, you might be surprised that these giant roadside signs are still a powerful marketing tool. This article, initially published by HubSpot, dives deep into billboard advertising, exploring successful strategies…
While Gen Z continues to capture headlines, Generation Alpha, born in the early 2010s, is quietly growing into a powerhouse demographic. As the first generation born entirely in the 21st century, they are digital natives, hyper-connected, and possess unique values and buying habits that demand a fresh marketing approach. A Forbes report suggests that Gen…
2024 is here, and with it comes a fresh start. As we leave 2023 behind, we’re taking time to reflect on the lessons learned and the data gathered, as these will be our foundation as we move forward into the new year. One of our takeaways from 2023 is also an often-overlooked marketing rule: You…
In today’s digital age, where most first impressions are made online, brands constantly seek new and innovative ways to connect with customers. Unboxing, the act of opening and revealing a product or branded kit, has emerged as a captivating marketing tool, delighting customers and racking up views and shares on social media platforms like YouTube…
In today’s digital era, generic marketing messages no longer cut it. Consumers are bombarded with a constant stream of content, so to stand out, your brand must deliver personalized experiences that align with your audience’s interests and preferences. Personalized content is critical to capturing attention, fostering brand loyalty, and ultimately driving conversions. The Search Engine…
Customer loyalty is the secret sauce for creating long-term brand success. But how exactly do you earn it and keep it going? Retail Brew offers customer loyalty strategies with relatable examples of brands doing it right. Below, we’re reprinting the Retail Brew article in its entirety: Amelia Kinsinger In 2015, a direct-to-consumer brand launched with…
