Failing to keep your website up to date is a lot like leaving your holiday lights up all year long. It sends the message that you’re lagging behind or perhaps just lazy. As your company website is often your customer’s first impression of your brand, it’s wise to prioritize regular updates. According to a survey…
We live in an automatic world where we’ve grown accustomed to receiving auto-replies and digital status updates, order summaries, invitations—without communicating with a real person. And while automatic certainly is convenient and efficient, it can also be impersonal. Along the way, we’ve lost the human element in many of our everyday interactions. And if you’re…
The goal of most ads and other marketing content is to sell a product or service. One way to do that is to use emotional appeal, leading with aesthetics and feelings. The other is to focus on how a product or service works, articulating its advantages. That’s informational marketing. Informational marketing is an effective strategy…
The latest figures show that there will be an expected 3.96 billion social media users worldwide by the end of 2022—a 4.8 percent increase from a year ago (Oberlo). It’s clear that social media will continue to be a part of our daily lives. As such, it should be a primary element of your marketing…
Packaging design is an essential element of brand marketing that has the power to build brand recognition, engage consumers, and ultimately drive product sales. When you consider 94% of first impressions are design-related (ResearchGate), and one-third of consumer decision-making is based on packaging alone (MarketingProfs), it makes sense to prioritize product packaging. Here’s why product…
In most industries, trends come and go. And marketing is no exception. In fact, we see more shifts and swings than many. Because digital media accelerates the pace of our industry, it’s in a constant state of evolution. To keep your branding relevant so you can continue to connect with your audience and further your…
Mounting resignation rates and attracting new talent are among the biggest challenges companies face in 2022. So now more than ever, it’s crucial to establish and maintain meaningful connections with your team and build community surrounding your company. A robust employee onboarding process—including a well-curated welcome kit—can help you make that happen. When done right,…
Customers today want to feel a connection to the brands they support. So, if they’re going to spend their money in your retail store, they want an experience, not merely a transaction. Brick-and-mortar retail is alive in 2022. While the pandemic certainly fueled the rise of online retail, 46% of surveyed consumers still prefer visiting…
Like most industries, emerging trends impact graphic design, and logos are no exception to that rule. While there is merit to sticking with a classic, recognizable logo treatment, refreshing a tired, outdated logo is an equally smart marketing practice. Your logo is both the visual representation and foundation of your brand, so it should be…
Now more than ever, aligning purpose and value is essential for business success. In an age where social responsibility matters, consumers want to feel good about working with or buying products from companies with similar values and beliefs. In fact, 87 percent of consumers say they would switch from one brand to another if the…