Today more than ever, people want to feel connected to the brands they support and the companies where they work. A Forbes study shows 83% of consumers admit paying as much attention to how brands treat them as to the products they sell. If you’re charged with creating a feeling of goodwill among new hires,…
If you’re on social media, you’re likely familiar with unboxing videos. From kids unwrapping toys to influencers opening subscription boxes, these videos have become a phenomenon. According to Google, the amount of time people have spent watching unboxing videos just on their phones is the equivalent of watching the movie Love Actually more than 20…
We all know by now that today’s customers value their experience with your brand over the sheer quality of your product or service: Studies show that 86% of buyers are willing to pay more for a great customer experience (PWC). Your brand marketing is an integral part of creating that positive customer experience. A customer-driven…
As the pandemic has shifted us further away from in-store product browsing and purchasing, packaging has taken on even greater significance: With less foot-traffic in stores, product packaging is one of the only physical touch points between many brands and their customers, which underscores the importance of making the most of those brand engagement opportunities.…
OLooking for new ideas or insights? Here’s what we’re listening to right now… The explosive growth of podcasts is truly remarkable. The 2021 data tallies 1,750,000+ podcasts and more than 43 million episodes (podcasthosting.org)—startling numbers when you consider there were only 500,000 active podcasts just three years ago in February 2018. If you’re a pod…
One of the big shifts we’ve seen in marketing during the pandemic is the increased demand for authentic and personal brand connections. These engaging, transparent connections are now the new normal. They’re essential to gaining customer trust and building brand loyalty, which explains why influencer marketing continues to dominate social media trends. Unlike banner ads…
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If your brand messaging leads with features and benefits, or starts by touting your industry experience…or innovation…or history, you’re doing it old-school. Today’s savvy, well-read consumers are more interested in what your product or service can do for them. Will it make their jobs easier? Save them money? Create greater balance in their lives? Leading…
Thanks to technology, we live more informed, well-prepared lives. If we’re tracking a shipment, we not only receive delivery status updates, but a photo of the package when it arrives at our doorstep. Preparing for a flight? We get text alerts regarding gate changes or itinerary updates. Where we used to have to dig for…
We recently had a client approach us about redesigning their website. Unfortunately, another designer had rebranded their website and while the site looked great aesthetically, the new design and messaging didn’t reflect their brand identity. As our team approached the project, we took a few steps back to understand the brand strategy before starting the…