If there’s one thing that working from home has taught us over the past few months, it’s that managing some of our business functions online actually increases efficiency and productivity. But for certain marketing tasks—like company stores—the digital format has long been the smarter way to go. It saves companies a significant amount of time…
Fully-automated, digitally-driven communication has become the new normal. Couple that with #ad and #sponsored content, and it’s easy to see why consumers today are craving greater authenticity and transparency—and a more human touch—from brands competing for their attention. One great way to make your brand more relatable, and to make an emotional connection with your…
How much thought have you given to developing your personal brand? Not your company or your product—but your personal profile. When you consider that most people are comfortable around those they know, and that people like to do business with those they like, it’s important to help people make an authentic connection with you. Personal…
We can’t talk about color in branding without mentioning Pantone’s Color of the Year for 2020. To set the tone for the new decade, Pantone chose 19-4052 Classic Blue—a soothing, timeless, deep shade of blue. Here’s what Pantone said about its choice: “We gravitate to colors that are honest and offer the promise of protection.…
We live in the instant-gratification age. Whether we’re tracking a package or posting a survey on social media, instant status updates are expected. When managing marketing assets and inventory, real-time updates aren’t just convenient, they can help you run your business better—with greater productivity, increased brand control and at a cost savings. As your businesses…
We all like to work with and buy products from people and/or brands that we have a connection with. It’s human nature to gravitate toward something familiar or someone with whom we share a common interest. Even if your industry isn’t innately engaging or your business is more traditional, you can still make connections with existing…
We live in an age of social responsibility. Now more than ever, consumers are taking notice of the companies that support their same values and beliefs—and they’re putting their money behind those brands. 87% of consumers say they would switch from one brand to another if the other brand were associated with a good cause.…
Consistency is important to establishing and maintaining brand integrity. As companies grow and establish new locations or franchises, that brand consistency often becomes increasingly difficult to manage. It’s a struggle that I’ve helped many clients manage. At Shamrock, we help companies manage their brands—and their marketing budgets—using a smart co-op marketing platform. Whether a company…
In survey after survey, associations of all sizes cite building and retaining membership as their greatest challenges. So how do you attract and engage members? Assuming your association offers attractive, tangible member benefits, the next step is to promote that message through branded marketing. Marketing asset management (MAM) is a smart solution for managing personalized,…
Does your brand have a dedicated following? Whether you sell pizzas or insurance policies, brand loyalty matters; it’s good for business. Attracting and maintaining customers long term ultimately leads to increased profits. According to Adobe, repeat customers buy nearly 30% more items per order than first-time shoppers and are nine times more likely to convert…