Craft better CTAs. Get better conversions.

Do I have your attention? If I do, it won’t be for long: According to Statisticbrain.com, the average person’s attention span is eight seconds and most of us read only 28 percent of the words on a webpage. As marketers, that makes it challenging to engage and convert readers. This is where strong calls to…

Website Lead Generation Tips You Need to Know

You wouldn’t meet with a prospective customer without being prepared to discuss the value you bring to the table; that would be an opportunity missed. Similarly, you don’t want visitors to log on to your website without providing them with essential information and a means for continued dialogue. Website lead generation tools do just that:…

We’re Committed to Something Bigger—and Better.

A few months ago I blogged about Shamrock’s new Commit to Big program—our corporate navigator of sorts, through which our team has committed to working toward “Big Ideas, Big Achievements and Big Results.” The first step in the program was our executive team’s charge to formulate and post its commitments on our wall. We’ve done…