Generation Z is the youngest, most ethnically diverse, and largest generation in American history, making up 20% of the US population in 2023 and positioned to surpass Gen X in its number of US buyers by 2025 (Source). But contrary to negative stereotypes about these “digital natives” being addicted to technology and unable to handle…
You’ve likely heard of ChatGPT, the general-purpose, conversational AI chatbot from OpenAI that’s generated much buzz over the past few months. So, why all the excitement? While AI-powered bots aren’t new or novel, CNET.com argues this chatbot is worth our attention due to its intuitive nature. “The bot remembers the thread of your dialogue, using…
Establishing rapport and building customer relationships is the foundation of every successful business. And marketers know that tracking and gathering customer data is essential to creating those valuable connections. It all starts with getting to know your customer. Inc. magazine notes that data is the secret to better understanding your customers’ wants and needs: “When…
Marketing trends and best practices change at a rapid pace. As marketers, it’s our job to keep up with what’s new, while balancing what’s hot with what works best for our brand. Keeping up in 2023 also means letting go—leaving behind the marketing trends that are on their way out. Those losing steam as well…
Our job as marketers is to engage and educate our existing and potential customers about our products and services. Both contextual and behavioral targeting are useful tools for doing just that by ensuring that ads are placed in front of users who are most likely to make a purchase. But which is most effective? This…
If you’re a marketing director or digital marketing manager, it’s your responsibility to develop and maintain a website that reflects your brand. It’s also your job to ensure that customers—and prospects looking for the products and services you offer—find your site when they’re searching online. Therein lies the power of search engine optimization or SEO.…
Digital marketing experts estimate that most Americans are exposed to around 4,000 to 10,000 ads each day. That’s a lot of brand information coming at us. If you need to educate your audience about your product or service, persuade them to buy, or influence their behavior, then you need to incorporate infographics in your brand…
The goal of most ads and other marketing content is to sell a product or service. One way to do that is to use emotional appeal, leading with aesthetics and feelings. The other is to focus on how a product or service works, articulating its advantages. That’s informational marketing. Informational marketing is an effective strategy…
The latest figures show that there will be an expected 3.96 billion social media users worldwide by the end of 2022—a 4.8 percent increase from a year ago (Oberlo). It’s clear that social media will continue to be a part of our daily lives. As such, it should be a primary element of your marketing…
The start of a new year is an invitation to revisit your brand marketing with fresh eyes. With 12 months of opportunity ahead of you, now is a great time to look at the latest industry trends and identify elements to incorporate in your 2022 marketing plan. But, before moving forward, a quick look in…