Packaging is no longer just a functional necessity—it’s a vital element of your brand’s identity and strategy. In a marketplace filled with competing products, innovative packaging has the power to attract attention, foster customer loyalty, and drive sales. From eco-conscious materials to interactive features that connect brands directly with consumers, packaging is undergoing a radical…
As we enter 2025, new technologies and materials will continue to influence how brands design and produce labels. Whether you work in retail, food and beverage, health and beauty, or any other industry that relies on product or package labeling, staying ahead of trends is essential. Labels have become more than just product or brand…
First impressions matter, especially in branding. Your kitting and packaging strategy—how you present your products, services, and gift items—can make or break your brand’s reputation. Kitting and packaging have evolved beyond mere containers. They’ve become powerful tools for creating memorable brand experiences. Consider how it feels to open an Apple product—Steve Jobs and then lead…
Imagine a potential customer strolls by your booth at a trade show. They’re bombarded with brochures, flyers, and digital pitches. But then, they see a sleek display board with interactive elements showcasing your product in miniature. Intrigued, they pick it up, examine it, and maybe even try it out. This is the power of custom,…
With the new year comes a fresh wave of marketing trends set to reshape how we connect with customers. In 2024, video content will continue to dominate, data-driven insights will become hyper-personalized experiences, and brand-consumer relationships will deepen with a greater emphasis on personalized experiences. This year, authenticity and transparency are the keys to unlocking…
If you’ve ever seen the WIC shelf tags at the grocery store and wondered what they are or what WIC is all about, we’ve got answers for you. The Special Supplemental Nutrition Program for Women, Infants, and Children, commonly known as WIC, is more than a supplemental program. It’s a guide to a healthier, happier…
If you’re working to nurture and convert new leads into customers, it’s hard to beat the potential of landing pages. These digital brand-building pages are effective, cost-efficient tools that function as part of your overall marketing strategy: Generally, the goal of a landing page is to build leads that you can nurture further along in…
Like all other elements in brand marketing, graphic design continues to evolve and innovate. From technological advancements to changing consumer preferences, designers must constantly adapt to create content that resonates with their audience. So, if you’re tasked with creating brand content that connects and engages your customers, keeping up with the latest graphic design trends…
If you’re in retail, it’s your job to provide your customers with the best possible shopping experience. Product displays and signs are essential to helping create those positive in-store encounters. As part of a successful retail strategy, well-designed product displays and signs can attract and engage customers and, ultimately, drive sales. But creating powerful, persuasive…
Color has a powerful psychological influence on the human brain. So, it’s no surprise that color is essential to brand marketing success. As visual beings, we process imagery much faster than plain text or audio content. By studying the impact of color on human emotions and behaviors and then harnessing and applying that influence in…
