Online-Marketing-Blog

Nonprofit Marketing Tips

While most nonprofit organizations are strapped with doing a lot more with a lot less, among their greatest challenges is to stand out among other nonprofits vying for donors’ attention—and dollars. In today’s digital age, there are a host of simple and inexpensive ways for nonprofits to stretch their budget, while optimizing marketing efforts to…

Use AI to Improve Marketing Outcomes.

Some people argue that digital technology has dulled our minds. (Even our text messages are auto-corrected!) But the truth is, technology makes us smarter marketers. It used to be that we manually analyzed mounds of consumer data in hopes of aligning our marketing programs for greater ROI. But Artificial Intelligence (AI) technology changes all that.…

Email Marketing Tips for 2019

Despite the pervasive draw of social media posts, shares and double-taps, email marketing emerges as a solid investment for your brand. Email has a median ROI of 122%—that’s more than four times higher than other marketing formats, including social media, direct mail and paid search (Direct Marketing Association and Demand Metric). Looking to make the…