Kill It on Social Media with Video Marketing

The engaging power of video is captivating the social media stage. Live video (Facebook Live) and ephemeral (disappearing) content via Instagram Stories are two trends that are pushing video as an essential element of social media marketing. And with good reason—video makes powerful connections and starts a brand-centered conversation with your customers. When it comes to…

Getting It Right: Integrated Marketing 2017

In July 2015, we ran this blog about integrated marketing—and now, two years later, the argument for integrating multiple channels as part of a strategic marketing effort still rings strikingly true. As digital media channels continue to become more pervasive, we need to incorporate those touches along with off-line connections, to make solid, memorable brand…

Marketing Tips For Non-Profits

While most non-profit organizations are strapped with doing a lot more with a lot less, among their greatest challenges is to stand out among other non-profits vying for donors’ attention—and dollars. In today’s digital age, there are a host of simple and inexpensive ways for a non-profit to stretch their budget, while optimizing marketing efforts…

Use Marketing Asset Management To Drive Association Membership

In survey after survey, associations of all sizes cite building and retaining membership as their greatest challenge. So how do you attract and engage members? Assuming your association offers attractive, tangible member benefits, the next step is to promote that message through branded marketing. Marketing asset management (MAM) is a smart solution for managing personalized,…