I’m not the wise man of direct marketing, but I know some pretty smart people at Shamrock who can offer some sound advice. For example, I’ve learned that while new marketing techniques such as social media, QR codes and mobile may be new and exciting, direct marketing is the granddaddy that still draws a huge…
For those of you who may have heard about foursquare, but don’t know what it is, let me tell you simply that foursquare is great. Foursquare started slowly in 2009. By February 21, 2011 there were 7 million foursquare users and by the end of 2011 that number reached 15 million worldwide users. (Geek Note:…
Last week I read that more than 40% people in the U.S. access the web via a mobile device. Not their desktop. Not even their laptop! I was kind of surprised when I read this statistic. It made me realize how important it is for businesses to have a mobile website — which is a…
Should you QR? Heck, yes! QR, or Quick Response Code, started as a shipping and tracking device and has now taken the mobile marketing world by storm. I asked Shamrock’s in-house mobile Guru, and here’s why: What’s a QR Code? Worldwide, in 2011 QR code usage increased 20%, making it a pretty big deal. Used…
Anyone who’s worked in sales or marketing has heard about the KIS theory (Keep It Simple). And if you’ve been around a mobile phone lately you’re familiar with SMS (Short Message Service), which, in non-marketing language, is texting. Combine KIS and SMS and you have a good strategy to pop into your marketing toolbox. I…
Look, I get it. I understand the value of new technology in our lives, but, like my peers, I want proof that it lends value to my life. I’m not out there IM’ing or texting friends for the heck of it. I don’t connect with friends on Facebook or Twitter. But I will send a…
Winning in business today is the game of three: 1. Using social media as part of your communication tool box 2. Incorporating new technology into the equation 3. Making sure your business is up to speed and that you understand how to best use 1 and 2 In some ways, it’s a tougher game. Just…
I’ve never paid much attention to the belief that it’s a bad idea to develop friendships with co-workers and customers because a personal relationship might damage the professional relationship. Actually, I think a personal relationship only strengthens the professional bond between two people. I also believe that the best way to reinforce relationships is…
Creating a business Facebook page is easy. Maintaining it – not so easy. Sort of like raising kids. Producing them – easy. Rearing them – not so easy. If it were easy, there wouldn’t be a new 5 BIG RULES FOR SUCCESSFULLY MARKETING A FACEBOOK PAGE every week or so. I’ve read dozens of Top…
Last week our guest blogger, Kasey Crabtree, talked about several reasons why B2C businesses should have a Facebook page. While Shamrock is primarily a B2B company, we’re also B2C. Actually, every B2B company is a little bit B2C. We’re all trying to reach our target customers — who are — consumers! We woo them, and,…