Today, more of us get our news and industry updates from digital channels. So, it’s no surprise that the popularity of podcasts is on the rise: According to Nielsen, 50% of all U.S. homes are podcast fans, with more than 525,000 active podcasts and over 18.5 million episodes (Fast Company 2018). With all that content…
Do your marketing efforts focus on new customers—or on those who are already loyal to your brand? The answer should be: both. When you consider that acquiring a new customer is five to 25 times more expensive than retaining an existing one (Harvard Business Review), it makes sense to focus on keeping the customers you…
No one disputes that the velocity of change in modern marketing strategy and tactics is astounding. Just keeping current with the latest trends and thought leadership can be overwhelming—not to mention that quickly shifting gears and changing direction can pose a significant challenge for many organizations. So how do you keep up? How do you…
In this era of podcasts, YouTube channels and online news sources, it’s easier than ever to continuously build upon your base of knowledge and experience. In addition to learning new stuff, it’s wise to look at our everyday actions to make sure we’re aligned to reach our goals. This is particularly true of marketing: While…
There’s a lot of buzz surrounding the importance self-care: the self-initiated effort to assess, and then take an active role in preserving or improving, one’s health. And why not? Being aware of what we need or lack, and then identifying how we can improve, can improve our quality of life. That same self-reflective, re-calibration practice…
A successful special event takes more than an engaging program and an open bar, it requires strategic marketing to drive attendance at, and create a buzz surrounding, the event experience. Following is an essential event marketing checklist to keep the effort on track. Why/Who? Consider these questions first: Why and to whom are you marketing…
Nonprofit marketing requires a delicate balance. Often strapped with doing a lot more with a lot less, you still have to find a way to stand out among the other nonprofits vying for donors’ attention—and dollars. As a nonprofit, your advantage is your story. By harnessing the power of that story and communicating with your…
More experiences. Less stuff. That pretty much sums up the millennial mindset. Today, more young adults are choosing experiences over possessions…like travel over a new car; or concert tickets instead of designer shoes. Experiences matter—not only in everyday life, but also in marketing. The rise of experiential marketing gives today’s mobile-driven consumers what they want:…
How productive was your last team meeting? Workplace studies show that most of us aren’t fully engaged during work meetings. On average, 91% of us daydream during meetings and 39% admit to falling asleep. Maybe that’s because we have too many meetings on our calendars: Americans attend an average of 60+ meetings each month; and…
If you market your products or services to consumers, there’s a viable opportunity for expanding your customer base right in your own backyard. The target: New movers. With more than 35.1 million Americans moving annually—that’s 15.3 million households—this consumer demographic offers great potential, as they’re eager to establish relationships with businesses in their new neighborhoods.…