Coop-Tool

Optimize Your Co-op Marketing Program. We’ll Show You How.

Consistency is important to establishing and maintaining brand integrity. As companies grow and establish new locations or franchises, that brand consistency often becomes increasingly difficult to manage. It’s a struggle that I’ve helped many clients manage. At Shamrock, we help companies manage their brands—and their marketing budgets—using a smart co-op marketing platform. Whether a company…

thinking-blog

Challenge Yourself with a Self-Assessment

There is tremendous power in self-reflection. I’ve found that implementing the practice as part of an annual performance review can be incredibly insightful and productive. Our assessment challenges individuals to not only take stock of their personal performance and best practices, but also to look at their performance through the lens of their customers and co-workers.…

Online-Marketing-Blog

Nonprofit Marketing Tips

While most nonprofit organizations are strapped with doing a lot more with a lot less, among their greatest challenges is to stand out among other nonprofits vying for donors’ attention—and dollars. In today’s digital age, there are a host of simple and inexpensive ways for nonprofits to stretch their budget, while optimizing marketing efforts to…

New-Movers-Image

Tips for marketing to new movers

If you market your products or services to consumers, there’s a viable opportunity for expanding your customer base right in your own backyard. The target: New movers. With more than 35.5 million Americans moving annually—the majority in June, July and August—this consumer demographic offers immediate potential this summer. Eager to establish themselves in their new…