Mounting resignation rates and attracting new talent are among the biggest challenges companies face in 2022. So now more than ever, it’s crucial to establish and maintain meaningful connections with your team and build community surrounding your company. A robust employee onboarding process—including a well-curated welcome kit—can help you make that happen. When done right,…
Consumers want to feel a connection to the brands they buy and the organizations they support. So, knowing that we gravitate towards those products and brands that resonate with us, think about using product personalization to create a feel-good bond with your brand. Product personalization is on-trend. Why? Personalization is an effective way to improve…
How much thought have you given to the label on your product or package? While it is functional, often it’s your label that’s also the first tangible experience users have with your brand. As a result, it’s prime real estate for brand-building. So, if you’re not already prioritizing the look, feel, and performance features of…
After months of COVID lockdown, most of us have grown increasingly dependent on our digital devices. In fact, Deloitte’s 2021 Global Marketing Trends study found that more than 63% of people believe they will depend on digital technology more than they did before the pandemic, even after it ends. So, does that digital dependence make…
A social media scroll is here and gone, but print marketing endures. If you’ve got all your marketing eggs in one digital basket, the latest print data might change your mind. Here’s a recap of print technology trends—and tips for how to use the power of print to boost your brand. Print use in marketing…
I saw a marquee sign the other day that made me laugh: Respect your parents. They passed school without Google. We’ve all become so accustomed to scrolling, clicking or asking Alexa for the info we need, that it’s hard to imagine life without modern technology. Thus, the appeal of direct mail. It’s a refreshing change…
If you choose a bottle of wine or a bag of trail mix simply because you like the label, you’re not alone.One-third of consumer product choices are based on packaging, according to research by The Paper Worker. Packaging is an essential element of marketing strategy that makes a tangible brand connection with your audience. Packaging…
In today’s digital-driven marketing world, we’re learning that print is more relevant than ever. While social media and influencer marketing still have their place, print marketing remains strong because of its perceived value. A tangible printed piece, like direct mail, makes a memorable brand connection with a shelf life that outlasts a typical social media…
When was the last time you browsed through a catalog and then picked up the phone to place an order? If you’re like most Americans, it’s been awhile. There are 217.1 million online shoppers in the United States—a number that’s projected to reach 224 million this year (Statista). So, how does that impact print marketing…
While we’re all fast at work keeping up with today’s click-through, digital-driven pace, the print industry is experiencing a quiet revival. Perhaps that resurgence is because of its perceived value: A tangible printed piece like a brochure (or ad, or sign…) makes a memorable brand connection with an audience while offering a shelf life that…