Using Social Media to Increase Engagement in Higher Education

Know your audience: It’s the key to every successful marketing effort.  In the higher education  market, when a campaign is aimed at students, there is one essential link that connects with them above all others: Their cell phones. A recent study from Baylor University found that female college students spend an average of 10 hours…

Visual content is king. Tim weighs in on current social media trends

Love it or hate it, the social media movement is here to stay. It’s hard to imagine life before “friending” and “selfies” became common-speak. It was 10 years ago that Mark Zuckerberg launched Facebook from his Harvard dorm room. And now, fast-forward to 2014: Facebook has 1.15 billion active users. It’s hard to wrap your…