7 Tips for Productive Client Sales Meetings

According to a recent report by Industry Week, Americans attend more than 25 million meetings each day—and we waste approximately $37 billion on unproductive meetings annually. The reality is that client sales meetings are essential; and when approached with thorough planning and preparation, they can be incredibly productive. I spent years as a straight-commission sales…

The Value of Your Time

As the adage goes, Time Is Money. So then, ask yourself: Am I spending it wisely? I’ve found that, in some instances, it’s worth the effort to invest your time… Sometimes I drive to Costco to buy steaks. While it’s further away from home than the supermarket, the quality and price is much better, so…

What You Need To Know About Marketing to Baby Boomers in 2018

The claim that 50 is the new 40 might not be too far-fetched. Medical technology and improved nutrition have extended our lifetimes, with many baby boomers (age 54 to 72) living healthier and more active lives than generations before them. But, while today’s seniors may be more vital, there is still a misconception that boomers…

Why human interaction is good for your business

Do you remember when you got lost on a road trip and had to pull out a map to get yourself back on track? No voice-assist GPS. No recalculating. Even as a Waze user, I’m confident that need be, I could find my way using map-reading skills. Without digital tools, I could still get there. But…

Simplify your marketing supply chain

No one disputes that the velocity of change in modern marketing strategy and tactics is astounding. Just keeping current with the latest trends and thought leadership can be overwhelming—not to mention that quickly shifting gears and changing direction can pose a significant challenge for many organizations. So how do you keep up? How do you…

5 Corporate Apparel Trends to Follow

Know your audience. It’s the basic first-step when you’re approaching any marketing task—and making corporate apparel selections is no exception. Whether you’re buying branded items for your own team or purchasing apparel as gifts or giveaways for clients and vendors, start by first considering who you’re targeting. Millennials have surpassed Gen Xers and Baby Boomers…

Grow your customer base: Tips for marketing to new movers

If you market your products or services to consumers, there’s a viable opportunity for expanding your customer base right in your own backyard. The target: New movers. With more than 35.1 million Americans moving annually—that’s 15.3 million households—this consumer demographic offers great potential, as they’re eager to establish relationships with businesses in their new neighborhoods. Consider…

B2B Marketing 2018: 4 Hot Trends

Digital technology has changed the way we communicate. Whether scheduling a meeting or participating in a video conference, we can now manage those tasks using our digital devices—functionality that makes the everyday a lot easier. It follows then, that to be effective in B2B marketing, digital must be a central part of your approach.   …

New College Grads: Tips for Landing Your First Job

College graduation season is upon us. According to The National Center for Education Statistics (NCES), 1,830,000 students at the bachelor’s degree level will graduate as part of the Class of 2018. That’s a lot of job seekers, which translates to a lot of competition for available job openings. So as a new graduate, how do…