2017: The Year In Review

At Shamrock, we’re closing out 2017 in much the same way that we embraced the new year: With humility. In a year where politics dominated the headlines—and divided people—we focused on the things that brought us closer together: Doing good. We are fortunate at Shamrock to have a strong community involvement effort that is led…

Food packaging trends for 2018

Do you read nutritional food labels? I do. And according to a survey by the Food and Drug Administration, I’m not alone: Half of all adults read the nutrition facts label “always” or “most of the time,” according to the latest FDA Health and Diet Survey. There is a packaging trend that tracks with that…

Setting Goals for Business Success in 2018

I’m a big believer in the power of planning. It’s that time of year again when many of us look back at our progress over the past 12 months, reassess our path, and develop a plan for making the most of the year ahead. A recent article in Inc. magazine by Aha! CEO Brian de…

Tips to Maximize Social Media During the Holidays

The holiday season is officially upon us: The ideal time to revisit your year-end social media strategy to make sure you’re taking advantage of every opportunity to make memorable brand connections with your audience. This article (reprinted in its entirety) from MarketingProfs Today is a good read that outlines seven tips for reviewing and recalibrating…

Grow Your Business By Marketing To Existing Customers

Do your marketing efforts focus on new customers—or those loyal to your brand? The answer should be: both. When you consider that acquiring a new customer is “five to 25 times more expensive than retaining an existing one” (Harvard Business Review), it makes sense to focus on keeping the customers you have, happy. According to…

Three Ways to Boost Customer Engagement

It used to be that the quality of goods or services is what created a happy customer. But that was then. And this is the age of customer engagement: Today, customers want to feel appreciated, engaged and connected with their chosen brands. Consider these new statistics: 86% of buyers will pay more for a better…

Your Guide To Volunteering

It feels good to do good. Most of us who donate our time to causes or organizations that are meaningful to us would likely agree: Volunteering allows us to give back, while rewarding ourselves in the process.  There’s research that supports those feel-good benefits: It’s been found that volunteering improves your health. According to a…

Make Print Part of Your Marketing Strategy In 2017

With so much emphasis today on digital marketing, businesses might write off print as a viable channel for making solid brand connections with customers—but new statistics suggest otherwise: According to recent data, the tangible power of print still resonates: • 92% of 18 to 23-year-olds find it easier to read printed content than digital. (Oxford…

Kill It on Social Media with Video Marketing

The engaging power of video is captivating the social media stage. Live video (Facebook Live) and ephemeral (disappearing) content via Instagram Stories are two trends that are pushing video as an essential element of social media marketing. And with good reason—video makes powerful connections and starts a brand-centered conversation with your customers. When it comes to…