Stop What You’re Doing: Make Video Marketing A Priority

It’s third quarter 2019 and the engaging power of video is still dominating the social media stage. And here’s why it matters to your brand: Video makes engaging connections and starts a brand-centered conversation with your customers. More than any other channel, video quickly and effectively delivers your brand message: Social video generates 1,200% more…

Tips for Marketing to Millennials in 2018

Times are changing. The latest Pew Research figures show that by 2019, at 73 million, millennials will overtake baby boomers in population, becoming America’s largest adult generation. Loosely defined as those between ages 21 and 34, millennials are a unique demographic that have come of age in the digital era. So, what does that mean…

Video Marketing Trends You Need to Know

It’s no surprise that in today’s mobile world, incorporating video in your marketing program is essential to making brand connections with your customers. MarketingProfs today released an infographic that sums up the state of video marketing, capturing the latest data about video and trends to watch in 2018. Here are a few highlights: •    Video…

Kill It on Social Media with Video Marketing

The engaging power of video is captivating the social media stage. Live video (Facebook Live) and ephemeral (disappearing) content via Instagram Stories are two trends that are pushing video as an essential element of social media marketing. And with good reason—video makes powerful connections and starts a brand-centered conversation with your customers. When it comes to…

Video Marketing: 21 Ways to Tell Your Brand Story

When it comes to quickly and effectively delivering a brand message, there is power in video marketing. According to data from Brightcove, social video generates 1,200% more shares than text and images combined; and video drives a whopping 157% increase in organic traffic from search engines. Why is video important? At Shamrock, we see video…

What channel are you watching?

If you’re not paying attention to the influence of millennials, it’s time to sit up and take notice. The latest figures show that millennials are the largest generation in the workforce today at 53.5 million—and will account for 75% of the global workforce by 2025 (U.S. Bureau of Labor Statistics). Because this demographic will also…

Visual content is king. Tim weighs in on current social media trends

Love it or hate it, the social media movement is here to stay. It’s hard to imagine life before “friending” and “selfies” became common-speak. It was 10 years ago that Mark Zuckerberg launched Facebook from his Harvard dorm room. And now, fast-forward to 2014: Facebook has 1.15 billion active users. It’s hard to wrap your…