The engaging power of video is captivating the social media stage. Live video (Facebook Live) and ephemeral (disappearing) content via Instagram Stories are two trends that are pushing video as an essential element of social media marketing. And with good reason—video makes powerful connections and starts a brand-centered conversation with your customers. When it comes to…
From 84 Lumber’s “The Entire Journey” In as much as the Super Bowl has become an American tradition, so has the sport of watching and rating the commercials. Today, consumers are more savvy and aware of the money spent to produce the spots and the cost to run them ($5 million for a 30-second spot…
When it comes to quickly and effectively delivering a brand message, there is power in video marketing. According to data from Brightcove, social video generates 1,200% more shares than text and images combined; and video drives a whopping 157% increase in organic traffic from search engines. Why is video important? At Shamrock, we see video…