Preparing those who lead
Client: Ashland University
Category: Creative / Print
Ashland University’s College of Education launches a Summer Institute, an accelerated summer advanced degree program for teachers and educators to help them realize new career pathways in education. The Ashland University Summer Institute encompasses eight degree and licensure programs, wrap-around support programming with coursework offered on three campuses and in hybrid and online formats.
Ashland University turned to Shamrock to roll-out the Summer Institute marketing program—all while program specifics were still being finalized. As part of the program, Shamrock provides:
- One overarching theme
- 35 separate content designs including on- and offline channels
- A campaign with over 163,900 touches (and counting)
- Program launched in less than 60 days.
The results: Enrollment numbers soar and the Summer Institute accounts for nearly 55% of total COE summer enrollment and beats the previous year’s credit-hour tally.
