Thanks to technology, we live more informed, well-prepared lives. If we’re tracking a shipment, we not only receive delivery status updates, but a photo of the package when it arrives at our doorstep. Preparing for a flight? We get text alerts regarding gate changes or itinerary updates. Where we used to have to dig for…
We live in the instant-gratification age. Whether we’re tracking a package or posting a survey on social media, instant status updates are expected. When managing marketing assets and inventory, real-time updates aren’t just convenient, they can help you run your business better—with greater productivity, increased brand control and at a cost savings. As your businesses…
Consistency is important to establishing and maintaining brand integrity. As companies grow and establish new locations or franchises, that brand consistency often becomes increasingly difficult to manage. It’s a struggle that I’ve helped many clients manage. At Shamrock, we help companies manage their brands—and their marketing budgets—using a smart co-op marketing platform. Whether a company…
In survey after survey, associations of all sizes cite building and retaining membership as their greatest challenges. So how do you attract and engage members? Assuming your association offers attractive, tangible member benefits, the next step is to promote that message through branded marketing. Marketing asset management (MAM) is a smart solution for managing personalized,…
Consistency is important to establishing and maintaining brand integrity. As companies grow and establish new locations or franchises, that brand consistency often becomes increasingly difficult to manage. It’s a struggle that I’ve helped many clients manage. At Shamrock, we help companies manage their brands—and their marketing budgets—using a smart co-op marketing platform. Whether a company…
In survey after survey, associations of all sizes cite building and retaining membership as their greatest challenge. So how do you attract and engage members? Assuming your association offers attractive, tangible member benefits, the next step is to promote that message through branded marketing. Marketing asset management (MAM) is a smart solution for managing personalized,…