It’s safe to say we’ve all got a lot going on. On average, Americans receive 121 emails and spend 2 hours and 22 minutes scrolling social media feeds every day. With so much information coming at us, it’s no wonder our attention span is only 8 seconds: Who has the time to finish a thought, much less a paragraph?
If you’re tasked with communicating with your audience to educate them about your product or service, to persuade them to buy, or to influence their behavior, then you need to incorporate infographics in your marketing touches to get your point across quickly and effectively.
Far more engaging than basic text, infographics provide a visual display of information in a compelling, digestible and memorable format. A recent Entrepreneur article details how and why these visual snapshots can help you communicate with greater success:
- They are visually captivating. Presenting information in a unique, compelling and memorable format, infographics tap the brain’s powerful visual processing center: The combination of images and text stimulates processing and memory.
- They highlight important information. While your whitepaper or webpage does include details that your audience needs to know, using an infographic calls attention to the most important data or information in a direct to-the-point way: No need to wade through paragraphs of copy to get to the meat of your content.
- They are more memorable. As humans, we remember up to 80% of what we see, but just 20% of what we read. Appealing to our visual aptitude, infographics help drive home your message and also make a stronger brand association.
- They make statistics understandable. When presented in paragraph form (or even in tables), data and trends can still be difficult to analyze. Infographics allow you to show multiple statistics together in a way that is really clear and simply laid out, which makes your data/message more impactful.
- They break down difficult concepts. Whether it’s a manufacturing process, a lifecycle demonstration or a corporate timeline, presenting the information graphically makes it much easier to digest content.
- They’re more sharable. As social media platforms continue to push visual content, infographics can help get your message seen—and shared—increase traffic, generate new brand ambassadors, etc.
At Shamrock, we develop infographics for our customers and we’re using them on websites, in email and social media campaigns, printed materials—anywhere and everywhere a message needs to be delivered in a clear, concise and compelling way. If you want to learn more about how you can incorporate infographics in your marketing materials, reach out to me at firstname.lastname@example.org.