Google Home

Take Your Brand Viral with Experiential Marketing

More experiences. Less stuff. That pretty much sums up the millennial mindset. Today, more young adults are choosing experiences over possessions…like travel over a new car; or concert tickets instead of designer shoes. Experiences matter—not only in everyday life, but also in marketing. The rise of experiential marketing gives today’s mobile-driven consumers what they want:…

Stop What You’re Doing: Make Video Marketing A Priority (or) For the Love Of Your Brand, Focus On Video Marketing

It’s third quarter 2019 and the engaging power of video is still dominating the social media stage. And here’s why it matters to your brand: Video makes engaging connections and starts a brand-centered conversation with your customers. More than any other channel, video quickly and effectively delivers your brand message: Social video generates 1,200% more…

Compass-Blog

It’s time to realign your 2019 business goals.

Even though I’m in the practice of regularly reviewing and refreshing my goals, I use this annual half-way mark as a prompt to realign and re-motivate myself. Instead of looking at my yet-to-be-accomplished goals as failures, I see the next six months as my opportunity to get better. If you’re ready to do the same,…

New-Movers-Image

Tips for marketing to new movers

If you market your products or services to consumers, there’s a viable opportunity for expanding your customer base right in your own backyard. The target: New movers. With more than 35.5 million Americans moving annually—the majority in June, July and August—this consumer demographic offers immediate potential this summer. Eager to establish themselves in their new…