B2B Marketing 2018: 4 Hot Trends

Digital technology has changed the way we communicate. Whether scheduling a meeting or participating in a video conference, we can now manage those tasks using our digital devices—functionality that makes the everyday a lot easier. It follows then, that to be effective in B2B marketing, digital must be a central part of your approach.   …

Use Marketing Asset Management To Drive Association Membership

In survey after survey, associations of all sizes cite building and retaining membership as their greatest challenge. So how do you attract and engage members? Assuming your association offers attractive, tangible member benefits, the next step is to promote that message through branded marketing. Marketing asset management (MAM) is a smart solution for managing personalized,…

MY MOMENT WITH CAPTAIN KIRK (AND OTHER MOMENTS). A first-hand account of the Content Marketing Conference from Shamrock’s Account Manager and Social Media Specialist, Kasey Crabtree

Yes! I did speak with the Captain Kirk (William Shatner), at the Content Marketing World Conference. But bear with me, and I’ll share that moment at the end of this post, since there were many special moments that occurred during this conference that I would also like to share. The conference was held in Cleveland…