Why you need to humanize your brand

Why you need to humanize your brand. And tips for how to do it right.

We live in an automatic world where we’ve grown accustomed to receiving auto-replies and digital status updates, order summaries, invitations—without communicating with a real person. And while automatic certainly is convenient and efficient, it can also be impersonal. Along the way, we’ve lost the human element in many of our everyday interactions. And if you’re…

Packaging Trends for 2022

Packaging Trends You Need to Know In 2022

Packaging design is an essential element of brand marketing that has the power to build brand recognition, engage consumers, and ultimately drive product sales. When you consider 94% of first impressions are design-related (ResearchGate), and one-third of consumer decision-making is based on packaging alone (MarketingProfs), it makes sense to prioritize product packaging. Here’s why product…

VIP gift box and swag kits

Employee Welcome Kits & Swag Boxes for Onboarding In 2022

Mounting resignation rates and attracting new talent are among the biggest challenges companies face in 2022. So now more than ever, it’s crucial to establish and maintain meaningful connections with your team and build community surrounding your company. A robust employee onboarding process—including a well-curated welcome kit—can help you make that happen. When done right,…

Retail Display

Retail Display Trends 2022

Customers today want to feel a connection to the brands they support. So, if they’re going to spend their money in your retail store, they want an experience, not merely a transaction. Brick-and-mortar retail is alive in 2022. While the pandemic certainly fueled the rise of online retail, 46% of surveyed consumers still prefer visiting…