If you’re working to nurture and convert new leads into customers, it’s hard to beat the potential of landing pages. These digital brand-building pages are effective, cost-efficient tools that function as part of your overall marketing strategy: Generally, the goal of a landing page is to build leads that you can nurture further along in…
While today’s labor market is strong, more employers are finding themselves competing for talent. So, businesses in all sectors are seeking ways to enhance employee satisfaction while streamlining internal operations. Implementing a company e-store exclusively designed for your employees is a solution that checks all the boxes. An innovative company e-store platform not only facilitates…
Try to imagine life without lightsaber wars or baby Yoda Halloween costumes. It’s not a happy thought. Few icons in pop culture have endured quite like Star Wars fandom. The film franchise has remained relevant for more than four decades. On May 25, 1977, “Star Wars: Episode IV – A New Hope” was released—the iconic…
AI technology tools are creating much buzz: Last week, an AI-generated song featuring Drake and The Weeknd was removed from streaming platforms, citing copyright issues. But while AI-generated audio is still relatively new territory, the technology tool shows promise in some marketing applications: using voice AI tools to personalize audio ads. Marketing Brew explains how…
If you’re in retail, it’s your job to provide your customers with the best possible shopping experience. Product displays and signs are essential to helping create those positive in-store encounters. As part of a successful retail strategy, well-designed product displays and signs can attract and engage customers and, ultimately, drive sales. But creating powerful, persuasive…
Generation Z is the youngest, most ethnically diverse, and largest generation in American history, making up 20% of the US population in 2023 and positioned to surpass Gen X in its number of US buyers by 2025 (Source). But contrary to negative stereotypes about these “digital natives” being addicted to technology and unable to handle…
Color has a powerful psychological influence on the human brain. So, it’s no surprise that color is essential to brand marketing success. As visual beings, we process imagery much faster than plain text or audio content. By studying the impact of color on human emotions and behaviors and then harnessing and applying that influence in…
Establishing rapport and building customer relationships is the foundation of every successful business. And marketers know that tracking and gathering customer data is essential to creating those valuable connections. It all starts with getting to know your customer. Inc. magazine notes that data is the secret to better understanding your customers’ wants and needs: “When…
Well-designed packaging is essential to product marketing success, robust sales, and a healthy bottom line. We know that packaging design influences consumer behavior. Specifically, packaging affects our choices and how we experience and interact with a product—factors that can lead to product and brand loyalty. Attractive, engaging packaging differentiates your product from competitors and helps…
If you’re in marketing, then you know that brand engagement is essential for growth. More than ever, making meaningful connections with your customers, prospects, employees, and other key audiences is good business. That’s because authentic engagement helps build trust and promote brand loyalty. And branded swag—promotional products, apparel, and gifts—is a proven tool for making…
