Imagine a potential customer strolls by your booth at a trade show. They’re bombarded with brochures, flyers, and digital pitches. But then, they see a sleek display board with interactive elements showcasing your product in miniature. Intrigued, they pick it up, examine it, and maybe even try it out. This is the power of custom,…
Ever driven past a billboard that made you laugh, think, or crave a specific product? That’s the power of effective billboard advertising. In today’s digital age, you might be surprised that these giant roadside signs are still a powerful marketing tool. This article, initially published by HubSpot, dives deep into billboard advertising, exploring successful strategies…
While Gen Z continues to capture headlines, Generation Alpha, born in the early 2010s, is quietly growing into a powerhouse demographic. As the first generation born entirely in the 21st century, they are digital natives, hyper-connected, and possess unique values and buying habits that demand a fresh marketing approach. A Forbes report suggests that Gen…
2024 is here, and with it comes a fresh start. As we leave 2023 behind, we’re taking time to reflect on the lessons learned and the data gathered, as these will be our foundation as we move forward into the new year. One of our takeaways from 2023 is also an often-overlooked marketing rule: You…
In today’s digital age, where most first impressions are made online, brands constantly seek new and innovative ways to connect with customers. Unboxing, the act of opening and revealing a product or branded kit, has emerged as a captivating marketing tool, delighting customers and racking up views and shares on social media platforms like YouTube…
In today’s digital era, generic marketing messages no longer cut it. Consumers are bombarded with a constant stream of content, so to stand out, your brand must deliver personalized experiences that align with your audience’s interests and preferences. Personalized content is critical to capturing attention, fostering brand loyalty, and ultimately driving conversions. The Search Engine…
Customer loyalty is the secret sauce for creating long-term brand success. But how exactly do you earn it and keep it going? Retail Brew offers customer loyalty strategies with relatable examples of brands doing it right. Below, we’re reprinting the Retail Brew article in its entirety: Amelia Kinsinger In 2015, a direct-to-consumer brand launched with…
This blog was originally published in September 2019. Updated July 2023. We live in an age of social responsibility. As consumers, we want to feel connected to our brands. Cause marketing, or socially responsible marketing, can create and strengthen those connections: Nearly 95 percent of students say they are less likely to ignore an ad…
If you think that business stationery is a relic of the past, think again. Even in today’s digital era, the impact of tangible business connections on brand perception and relationship building is substantial. Because we live in a time when digital communication dominates, the significance of physical business stationery can be overlooked. But it’s relevant…
If you’re working to nurture and convert new leads into customers, it’s hard to beat the potential of landing pages. These digital brand-building pages are effective, cost-efficient tools that function as part of your overall marketing strategy: Generally, the goal of a landing page is to build leads that you can nurture further along in…
