Packaging Trends for 2022

Packaging Trends You Need to Know In 2022

Packaging design is an essential element of brand marketing that has the power to build brand recognition, engage consumers, and ultimately drive product sales. When you consider 94% of first impressions are design-related (ResearchGate), and one-third of consumer decision-making is based on packaging alone (MarketingProfs), it makes sense to prioritize product packaging. Here’s why product…

VIP gift box and swag kits

Employee Welcome Kits & Swag Boxes for Onboarding In 2022

Mounting resignation rates and attracting new talent are among the biggest challenges companies face in 2022. So now more than ever, it’s crucial to establish and maintain meaningful connections with your team and build community surrounding your company. A robust employee onboarding process—including a well-curated welcome kit—can help you make that happen. When done right,…

Retail Display

Retail Display Trends 2022

Customers today want to feel a connection to the brands they support. So, if they’re going to spend their money in your retail store, they want an experience, not merely a transaction. Brick-and-mortar retail is alive in 2022. While the pandemic certainly fueled the rise of online retail, 46% of surveyed consumers still prefer visiting…

Logo Design Trends

Make Your Mark: Logo design trends 2022.

Like most industries, emerging trends impact graphic design, and logos are no exception to that rule. While there is merit to sticking with a classic, recognizable logo treatment, refreshing a tired, outdated logo is an equally smart marketing practice. Your logo is both the visual representation and foundation of your brand, so it should be…

Customer Expectation

6 Tips for Successful Cause Marketing.

Now more than ever, aligning purpose and value is essential for business success. In an age where social responsibility matters, consumers want to feel good about working with or buying products from companies with similar values and beliefs. In fact, 87 percent of consumers say they would switch from one brand to another if the…