Unlocking The Keys to Gen Alpha Brand Loyalty

While Gen Z continues to capture headlines, Generation Alpha, born in the early 2010s, is quietly growing into a powerhouse demographic. As the first generation born entirely in the 21st century, they are digital natives, hyper-connected, and possess unique values and buying habits that demand a fresh marketing approach. A Forbes report suggests that Gen…

How does your product make customers feel? Create an unboxing experience to make a memorable brand connection with customers.

Unboxing: The Secret to Driving Brand Engagement

In today’s digital age, where most first impressions are made online, brands constantly seek new and innovative ways to connect with customers. Unboxing, the act of opening and revealing a product or branded kit, has emerged as a captivating marketing tool, delighting customers and racking up views and shares on social media platforms like YouTube…

How to Create Personalized Brand Experiences That Convert

In today’s digital era, generic marketing messages no longer cut it. Consumers are bombarded with a constant stream of content, so to stand out, your brand must deliver personalized experiences that align with your audience’s interests and preferences. Personalized content is critical to capturing attention, fostering brand loyalty, and ultimately driving conversions. The Search Engine…

How DTC Brands Build Customer Loyalty

Customer loyalty is the secret sauce for creating long-term brand success. But how exactly do you earn it and keep it going? Retail Brew offers customer loyalty strategies with relatable examples of brands doing it right. Below, we’re reprinting the Retail Brew article in its entirety: Amelia Kinsinger In 2015, a direct-to-consumer brand launched with…

Customer Expectation

Use Cause Marketing to Build Brand Loyalty

This blog was originally published in September 2019. Updated July 2023. We live in an age of social responsibility. As consumers, we want to feel connected to our brands. Cause marketing, or socially responsible marketing, can create and strengthen those connections: Nearly 95 percent of students say they are less likely to ignore an ad…

How To Boost Employee Satisfaction Using A Company E-Store

While today’s labor market is strong, more employers are finding themselves competing for talent. So, businesses in all sectors are seeking ways to enhance employee satisfaction while streamlining internal operations. Implementing a company e-store exclusively designed for your employees is a solution that checks all the boxes. An innovative company e-store platform not only facilitates…