Grow With Who You Know: Marketing to Existing Customers

Do your marketing efforts focus on new customers—or on those who are already loyal to your brand? The answer should be: both. When you consider that acquiring a new customer is five to 25 times more expensive than retaining an existing one (Harvard Business Review), it makes sense to focus on keeping the customers you…

Build some muscle in your supply chain

It’s rare to find a company today that does it all. Outsourcing has become a business necessity—and as such, integrating supply chain management into everyday operations is vital to a strong bottom line. In a mature industry like ours, products have become commoditized. And I see that as a good thing: Serving our customers means providing…

Game On. With college bowl season upon us, consider how to build your corporate dream team.

To be successful, every team needs to develop solid fundamentals, follow a smart playbook, employ a talented coaching staff—an all-star recruiting classes doesn’t hurt—and the free agent market is always a good source for adding talent… I could write an entire post using cheesy game-day references that link business and sport. But I won’t. The…

Retirement Reflection – Bob takes a look back at his accomplished career, including his 32 years at Shamrock.

Where do you see yourself in 20 years? For most of us, our career paths are unpredictable. And I mean that in a positive way. Looking back, I realize that my journey took a number of twists and turns that enabled me to learn and grow; and to build a successful company with a unique…