creative-blog

Break out of your creative slump. Here’s how.

It happens to the best of us: We stare at the blinking cursor on the screen and the words just don’t come. We struggle with inspiration for illustrating a product or brand. The creative slump is real—but there are ways to overcome it. Content Marketing Institute’s Ann Gynn compiled a brainstorm of ideas for breaking…

Make Tangible Brand Connections with Direct Mail Postcards

If you’re thinking that in today’s digital age, direct mail marketing is dead, think again: Research shows that printed media resonates with consumers: 70% of Americans consider physical mail “more personal” than email (Experian Data Quality Group) 60% of ad mail recipients will visit the website if it is listed on the ad (Experian Data…

Make Tangible Brand Connections

Harnessing the power of promotional products We just got our hands on the Promotional Products Association International (PPAI) 2017 Consumer Study. The results speak to the pervasive power of promotional products: The study found that 89% of consumers had received a promotional product within the past six months—and 8 in 10 of them researched the…

Trending Technology: Artificial Intelligence In Marketing

It used to be that artificial intelligence was the stuff of sci-fi movies. But with the advent of everyday applications like Apple’s Siri and Amazon’s Alexa, and even the Pokemon Go craze, most of us are now familiar with the power and the influence of AI technology. While some fear that AI and bots will…

Make mobile part of your holiday retail marketing strategy

Is your business ready for the 2015 holiday shopping season? While many retailers already have their holiday marketing programs in motion, if you’re just jumping in now, it’s not too late: Retail marketing doesn’t need to be elaborate. But it does need to be smart. If mobile isn’t part of your marketing strategy, it should…

Retirement Reflection – Bob takes a look back at his accomplished career, including his 32 years at Shamrock.

Where do you see yourself in 20 years? For most of us, our career paths are unpredictable. And I mean that in a positive way. Looking back, I realize that my journey took a number of twists and turns that enabled me to learn and grow; and to build a successful company with a unique…