If you’re working to nurture and convert new leads into customers, it’s hard to beat the potential of landing pages. These digital brand-building pages are effective, cost-efficient tools that function as part of your overall marketing strategy: Generally, the goal of a landing page is to build leads that you can nurture further along in…
Like all other elements in brand marketing, graphic design continues to evolve and innovate. From technological advancements to changing consumer preferences, designers must constantly adapt to create content that resonates with their audience. So, if you’re tasked with creating brand content that connects and engages your customers, keeping up with the latest graphic design trends…
If you’re in retail, it’s your job to provide your customers with the best possible shopping experience. Product displays and signs are essential to helping create those positive in-store encounters. As part of a successful retail strategy, well-designed product displays and signs can attract and engage customers and, ultimately, drive sales. But creating powerful, persuasive…
Color has a powerful psychological influence on the human brain. So, it’s no surprise that color is essential to brand marketing success. As visual beings, we process imagery much faster than plain text or audio content. By studying the impact of color on human emotions and behaviors and then harnessing and applying that influence in…
Direct mail is making a comeback in 2023, and it continues to deliver the best response rate, conversion, and ROI of any marketing channel. So, it’s no surprise that, according to The Mail Shark, direct mail spend—at $38.5 billion—accounts for the largest portion of US local advertising spend. Here are a few supporting statistics that…
Well-designed packaging is essential to product marketing success, robust sales, and a healthy bottom line. We know that packaging design influences consumer behavior. Specifically, packaging affects our choices and how we experience and interact with a product—factors that can lead to product and brand loyalty. Attractive, engaging packaging differentiates your product from competitors and helps…
If it’s your job to promote and grow your business, staying current on the latest industry trends is essential. From retailers to manufacturers, every company uses marketing tools to make meaningful, engaging connections with their existing customers and attract new ones, too. The key to getting it right is continuously aligning your marketing program to…
Failing to keep your website up to date is a lot like leaving your holiday lights up all year long. It sends the message that you’re lagging behind or perhaps just lazy. As your company website is often your customer’s first impression of your brand, it’s wise to prioritize regular updates. According to a survey…
In today’s era of remote work, growing e-commerce, and the lure of social media, the uptick in screen time has created digital overload. It’s no surprise that for the sake of our physical and mental health, experts recommend taking daily breaks from our digital devices to connect with the people and the world around us.…
If you’re in marketing, own a business, or are prepping for a startup venture, you need to be aware of issues related to trademark, copyright, and patent law not only to protect what’s yours, but to ensure that you’re not infringing on another brand’s protected rights. But did you know that color is one of…
