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Shamrock CompaniesShamrock Companies

LET’S TALK

  • Who we are
  • What we do
    • STRATEGY
      • Brand Strategy
      • Digital Marketing
      • Social Marketing
      • Content Creation
    • PRINT + DISTRIBUTION
      • Print & Production
      • Packaging
      • Sourcing
      • Warehousing
      • Fulfillment
      • Quality Assurance
    • PROMO
      • Product & Campaign Design
      • Branded Merchandise
      • Wearables
      • Recognition Programs
      • Branded Gifts & Awards
      • Events & Promotions
    • CREATIVE + DESIGN
      • Graphic Design
      • Website
      • Digital
      • Marketing Collateral
      • Photography
      • Video Production
    • TECHNOLOGY
      • Marketing Portal
      • Personalization
      • Company Store
  • Why we do it
  • What we’ve done
  • Where we are
  • Careers
  • Our blog

Creative & Design

Pantone

Choose the Right Color for Your Brand. Here’s How.

Branding, Creative & DesignBy Jason SkuttJanuary 15, 2020

We can’t talk about color in branding without mentioning Pantone’s Color of the Year for 2020. To set the tone for the new decade, Pantone chose 19-4052 Classic Blue—a soothing, timeless, deep shade of blue. Here’s what Pantone said about its choice: “We gravitate to colors that are honest and offer the promise of protection.…

Shamrock Website

Outdated Website? Here’s Your Website Refresh Guide.

Creative & DesignBy Jason SkuttNovember 6, 2019

Website redesign is a multi-faceted process that requires more than strong graphic design and compelling copywriting. At Shamrock, designing and rebranding websites for our clients is among our everyday charges. When we recently carved out the time to update our own site, we followed the same discovery process and framework that we use with our…

Coffee and Tea Direct Mail Campaign

This Is Why Direct Mail Needs to Be Part of Your Marketing Strategy.

Creative & Design, PrintBy Jason SkuttOctober 2, 2019

I saw a marquee sign the other day that made me laugh: Respect your parents. They passed school without Google. We’ve all become so accustomed to scrolling, clicking or asking Alexa for the info we need, that it’s hard to imagine life without modern technology. Thus, the appeal of direct mail: It’s a refreshing change…

creative-blog

Break out of your creative slump. Here’s how.

Creative & DesignBy Jason SkuttJune 12, 2019

It happens to the best of us: We stare at the blinking cursor on the screen and the words just don’t come. We struggle with inspiration for illustrating a product or brand. The creative slump is real—but there are ways to overcome it. Content Marketing Institute’s Ann Gynn compiled a brainstorm of ideas for breaking…

Website Lead Generation Tips You Need to Know

Creative & Design, Digital MarketingBy The Shamrock CompaniesDecember 12, 2018

You wouldn’t meet with a prospective customer without being prepared to discuss the value you bring to the table; that would be an opportunity missed. Similarly, you don’t want visitors to log on to your website without providing them with essential information and a means for continued dialogue. Website lead generation tools do just that:…

Website Design Trends to Keep Your Site Fresh

Branding, Creative & Design, Digital MarketingBy The Shamrock CompaniesNovember 28, 2018

Keep up or get left behind. This is the everyday marketing challenge in today’s fast-paced, digital world. When it comes to your website, staying on top of the latest trends in relation to both site appearance and functionality is what will help you make a strong brand statement: Strive to make it accessible, easy to…

Make Tangible Brand Connections with Direct Mail Postcards

Branding, Creative & DesignBy The Shamrock CompaniesMay 2, 2018

If you’re thinking that in today’s digital age, direct mail marketing is dead, think again: Research shows that printed media resonates with consumers: 70% of Americans consider physical mail “more personal” than email (Experian Data Quality Group) 60% of ad mail recipients will visit the website if it is listed on the ad (Experian Data…

Hue Knew? Choose the Right Color for Brand Success

Branding, Creative & DesignBy The Shamrock CompaniesApril 25, 2018

What’s your favorite color? I have two—Red and Orange. I’ve always gravitated toward red and orange because it’s vibrant, energetic and just fun. Our personal perceptions and experiences play a big part in the feelings that we have about specific colors. Yet, there is science behind color theory: Studies show that color can persuade and…

8 Graphic Design Trends for 2017

Branding, Creative & DesignBy The Shamrock CompaniesSeptember 27, 2017

If someone picked up your corporate brochure, scrolled through your website and looked at one of your ads, would they be able to readily identify your brand? If you’re not quite sure, then it’s time to rethink your brand’s graphic profile. Visual imagery is the window to your brand. Strong visual content tells your story…

Creative Ideas For Better Brainstorming

Creative & DesignBy The Shamrock CompaniesAugust 23, 2017

We’ve all been there: The brainstorming session that ends with your team staring at words and phrases strewn across a whiteboard—but with no definitive theme, messaging or outcome. This is where creative reinforcement is required. In a recent blog on MarketingProfs, Sandra Stewart answers the call with five creativity boosters that are pure genius. What’s…

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