Stop What You’re Doing: Make Video Marketing A Priority

It’s third quarter 2019 and the engaging power of video is still dominating the social media stage. And here’s why it matters to your brand: Video makes engaging connections and starts a brand-centered conversation with your customers. More than any other channel, video quickly and effectively delivers your brand message: Social video generates 1,200% more…

Use AR to improve the customer experience & drive engagement

When was the last time you browsed through a catalog and then picked up the phone to place an order? If you’re like most Americans, it’s been awhile: There are 217.1 million online shoppers in the United States—a number that’s projected to reach 224 million this year (Statista). So, how does that impact print marketing…

10 tips for increasing customer engagement

It used to be that the quality of goods or services is what created a happy customer. But that was then. And this is the age of customer engagement: Today, customers want to feel appreciated, engaged and connected with their chosen brands. Here’s proof: 86% of buyers will pay more for a better customer experience…

Three Ways to Boost Customer Engagement

It used to be that the quality of goods or services is what created a happy customer. But that was then. And this is the age of customer engagement: Today, customers want to feel appreciated, engaged and connected with their chosen brands. Consider these new statistics: 86% of buyers will pay more for a better…

We’re Committed to Something Bigger—and Better.

A few months ago I blogged about Shamrock’s new Commit to Big program—our corporate navigator of sorts, through which our team has committed to working toward “Big Ideas, Big Achievements and Big Results.” The first step in the program was our executive team’s charge to formulate and post its commitments on our wall. We’ve done…

COMMON GOALS. A candid conversation with Tim Connor, President of The Shamrock Companies.

Interviewer: What has shaped your business philosophy? TC: Before I came to Shamrock, right after college, I worked a little over two years for a large corporation. I was green; didn’t know much about business. Luckily, it was an organization that believed in staying focused on quality and service, and expected me to follow that…