Use Customer Personas for Better Marketing Outcomes

Microsoft reports the average person’s attention span is just eight seconds. That’s not surprising given the amount of content we consume every day: According to the American Marketing Association, we are exposed to up to 10,000 brand messages a day. So, as a marketer, how do you make sure your customers don’t simply scroll right…

Tips for Marketing to Millennials in 2018

Times are changing. The latest Pew Research figures show that by 2019, at 73 million, millennials will overtake baby boomers in population, becoming America’s largest adult generation. Loosely defined as those between ages 21 and 34, millennials are a unique demographic that have come of age in the digital era. So, what does that mean…

Use Customer Personas for Better Marketing Outcomes

Microsoft reports the average person’s attention span is just eight seconds. That’s not surprising given the amount of content we consume every day: According to the American Marketing Association, we are exposed to up to 10,000 brand messages a day. So, as a marketer, how do you make sure your customers don’t simply scroll right…